Webibazaar Templates

Choose The Best For Your Business – Shopify Vs WordPress

Online shopping is the most convenient model to purchase and building an eCommerce store is equally convenient too.

If you are a business owner and looking to develop an eCommerce website, there are many platforms available these days.

Of course, most of them have diverse and rich features too. However, Shopify and WordPress play a prominent role in many of the organization’s choices.

With WordPress requiring you to have a website through the platform, integrating WooCommerce is not a big deal to set up an online store.

If you do not have a website and build an eCommerce store, you may contemplate using Shopify as well.

Both are very good in their functionalities. Shopify Vs WordPress shall help you build an online store in minutes too.

But there are clinical differences between the two and you may have to choose one among them based on your requirements.

It is indeed a challenge to make a choice, given the features and functionalities are equally amazing.

But, you are at the right place to make that decision that shall prove beneficial for your business.

For us to understand which is the best among the two, one must realize that both Shopify and WordPress Themes are on par.

However, if you are planning to start a new online store and looking to select one among the two, read the article further to get the clinical insights.

Let us first get to know what these two domains are up to in terms of building an online store.

Shopify – What is it?

It is a web application particularly designed for business owners to build an online store in a short time.

In fact, Shopify Stores provides many premade Shopify Templates that can also be customized based on your business requirements.

You can also set up online as well as offline sales set up through Shopify.
The best part about Shopify is, that you do not have to be a tech geek to create a website.

As such, no coding skills are required to build an online store. Even if you are a beginner and looking to set up an online store, you can do that with maximum ease.

Further, the platform allows you to use your technical skills in HTML and CSS and customize the website too.

This is a hosted solution. That means to say, you build the online store on Shopify’s servers.

This reduces the hassle of buying a web space and hosting the website. Moreover, there is no trouble installing any software to build the website too.

Perfect Shopify Themes is an all-included, built-in application that allows you to create a website within minutes.

Having said that, Shopify also allows the integration of other apps to customize your website too.

Shopify is a SaaS tool. You do not own any software in this case. Instead, you shall pay a monthly subscription.

The best part is, that Shopify is a web application, it is stored in the cloud. That allows you to manage your store from anywhere.

The only requirement is internet connectivity.

Now that we understood the basic functionality of Shopify, let us know the same information about WordPress.

WordPress – What is it?

WordPress is a web development platform that allows you to create one in a short time. The speed with which you make the website is equal to Shopify.

In fact, the delectable WordPress themes for blogs that WordPress make your job easy in making a flashy and colorful website.

More focus is given to the website’s performance and there are varied themes for various purposes.

Be it simple and elegant designs or complex yet powerful themes, you will be amazed by the robust platform to build your website.

Not many people are aware that WordPress is available in two different versions.

Hosted
Self-Hosted

Now, this makes a huge difference between Shopify vs WordPress.

As with Hosted WordPress, it is equivalent to Shopify. Yes, it is a SaaS tool that helps you create a website, or an online store by paying a monthly fee. It ranges between $4 to $45.

Hosted WordPress is available at wordpress.com.

At the same time, the self-hosted WordPress is software. This requires a download and installation too. You can download the software from WordPress.org.

The software that you download is an Open-source type.

This makes the job highly flexible in creating the website. If you have the right website developer, you can have a fabulous website developed in a short span.

You can download and Install WordPress on your server. In fact, it is free. However, there is the cost involved in various aspects like

A. Cost for Hosting
B. Domain Registration Charges
C. Development Charges too

Shopify vs WordPress – A Snapshot

One could identify that Shopify and Hosted WordPress are more or less one and the same. But the main difference lies in the Self Hosted Version of WordPress.

That allows us to compare both these platforms in-depth. Self-hosted WordPress has amazing open-source options.

While Shopify is an all-in-one eCommerce site builder. In the first instance, we may find both are on par, but the differences lie imbibed.

Related: How to Choose a Perfect Shopify Theme for Your Ecommerce Store

Clinical Differences: Shopify Vs WordPress

Make website

As we go deeper, it is better to understand what type of people choose these platforms. Shopify is mostly preferred by people who do not

Knowing Coding
Want to spend hiring a web developer

Having said this, WordPress is also equally good in terms of website creation even if you are a tech novice.

You can indeed create a basic website and launch it without any coding skills. However, the point to be contemplated is the functionality of the website if done by the novice in both cases.

Shopify is a powerful tool that helps you create a more robust eCommerce site while you require more configuration in WordPress to launch the website of the same intensity.

That means to say, WordPress requires you to learn more and get hands-on to create the website while Shopify can be used almost instantly.

The learning curve with WordPress is more compared to Shopify.

And of course, in order for you to cope with Shopify’s functionality, a little bit of tech knowledge is require to work at the back end.

If we take another set of technically sound customers, they may prefer WordPress as the open-source functionality in WordPress allows them to customize the website extensively.

This is definitely not on par with Shopify. And that is one of the reasons, people who want to create a more robust and powerful website from WordPress shall approach, Webibazaar templates.

There is another set of audiences who are ready to shell out a lot of money on website creation.

That means to say, setting up a web development team or hiring a third-party team can help you create an incredible eCommerce website using WordPress.

Further, with the restriction with Shopify in terms of server usage and other functionalities, WordPress stands ahead of it.

Choose the Best Platform for your website

There is another aspect where we can contemplate in choosing the right platform too; the Userbase.

It is a trend that the more the user base, the more the support and plugins available for you to use and thus making a delectable website.

Moreover, the website will stand forever and frequent updates shall happen for you to upgrade your website depending on the technology.

On the other hand, less userbase will have lesser plugins and support and chances are there a few of them might be shut down rendering you with trouble maintaining the website.

In this case, both Shopify vs WordPress have a considerable number of users and no chance of any technical disaster.

Read: 10 Things You Must Do Before Changing Your WordPress Themes

Payment method

WordPress has 75 to 90 Million self-hosted website users while Shopify has 3.2 million eCommerce stores at the moment.

So, if we have to check which one is safer, technically it is WordPress. So, you can confidently build a website using WordPress.

The final comparison shall be on the price factor. While Shopify has different price plans, WordPress has many aspects to be charged.

Though not confusing, you must check the price for the requirements and select one among the two.

Shopify has 5 different price plans, ranging from Lite to Plus.

That is from $9 to $2000. Further, there are no other charges include too. The fee is collect every month.

At the same time, WordPress has a fee between $4 to $45 but it has other elements which incur an expense.

Like the registration charges, domain charges, and the hosting fee too. Incidentally, most of the services are for free in WordPress.

Furthermore. Though the web template might be free, there are paid versions too. Also, eCommerce integration requires a cost as well.

Even if you negotiate on all the other payment aspects, you cannot avoid the hosting charges.

Incidentally, for a medium-sized business looking to develop a medium-sized eCommerce templates store, WordPress works out better than Shopify.

The last aspect to ponder upon is the quality of the templates. WordPress has many and Shopify has also numerous pre-made templates.

But, when it comes to the design features and professional outlook, Shopify stands out. WordPress has many templates, no doubt.

But, the level of quality that Shopify claims to have in their templates is absolutely true.

One must realize that Shopify is for people who have no technical knowledge and for that the templates are highly responsive too. Which you might not find in WordPress.

You as such require a web development team to customize the website for your requirements.

Conclusion

Both the platforms help in creating responsive websites on both desktops as well as mobile phones.

The loading speed is a bit higher in WordPress, especially the minimalistic themes are high in performance.

With WordPress requiring you to create a website and install WooCommerce, you do not have to do anything of that sort with Shopify.

If you think this is a difficulty and unavailability of a web development team, you can very well go for Shopify.

ecommerce about as what should you use in it

Ecommerce About Us: What Should You Use In It?

In this highly competitive online business world, owners are more likely to sell a great number of products.

And get a huge amount of ROI from them. Even they haven’t started their Best eCommerce platform yet.

Customers have become smart now. When they come to visit your store they read everything about you and the “About Us” page is on their list too.

They want to know, what’s your company? How did you get started? Are you trustworthy or not?

Every single detail has become mandatory for them to read about you. Because they would invest their money into your brand if they ever like your product.

We want you to keep reading until the end of this article, in contrast, we are going to tell you about how important it is for you to design and write a dazzling about us page for your eCommerce business.

What Is the eCommerce About Us Page? Why It Is Important?

The About Us page is not an unnecessary weight for you, but an opportunity for you to introduce your brand in your words.

It’s a page filled with the potential of getting customers and your passion for your product and how your customers are going to acquire that passion the same as you have.

If you have well-crafted your whole eCommerce store then, it’s very obvious that you’ve crafted your about us page too in good manners.

See this verse with an example, if you have a Template For Shopify store, then you would have a chance to design and write about us pages as per your wish because Shopify allows you to customize pages without getting help from developers and designers.

On this page, you can tell people about your vision, mission, and your story from the beginning to now.

You can also provide the solution for your customer’s problems on this page, therefore, it is considered one of the best initiates to build trust in your customers and first-time visitors.

Customers don’t want to read product descriptions anymore. They want more to read about you and your brand.

It’s fruitful for both that you add some variety of content on your about us page and use some unique questions and answer it accordingly.

What To Include In About Us Page?

To create a knowledgeable about us page, you have to make sure your content is relevant.

Because writing content for the About Us page has never been that easy process.

Although, you have pitched your idea on that page along with making first-time visitors into customers.

If you are planning to build an e-commerce website then you have to purchase a theme too.

If you are purchasing PrestaShop Template then make sure that it has the best design on the about us page.

To build an About Us page make sure that you are using these standard rules while making a page for your e-commerce store.

Tell Your Story

Before you began with your product, you should first start by telling a story about yourself. How did you start this store?

What achievements have you received from the beginning to now? Showcase its milestone design. This is a way to create trust in your customers.

If you succeed in it then your potential customers will connect their feelings with your brand with a great level of trust.

An honest side of yours will create a deep instinct with your customers and it shows. That you are not really into your customer’s money.

And running behind the high volume of product sales. But showing that you are in for providing a better user experience to your customers.

And your brand’s human side will deeply affect your customer’s feelings.

Use Specific Keywords

Search engine optimization has been playing on an extreme level in the e-commerce industry for so long.

Regardless of some people or owners, writing about us pages is nothing more than an essay or they are just writing it.

Because Google wants content written so that they can use SEO in it which helps them to rank higher on the search engine.

This is rude. Goole does want content but it wants the quality of content and research keywords.

However, if you link up your product on specific keywords, then it will help not more and not less to give a boost to your e-commerce store.

And you can get a better ranking on the search engine.

If you select Paid WordPress themes and you optimize some good keywords then the chance will be higher for you to rank up at a respective place.

Social Media Actions

In digital marketing, social media holds a special place. A lot of e-commerce owners have their store presence on social media, either if it’s Instagram, Facebook or Twitter, and Pinterest.

However, putting your social media icons on the About Us page will remind your audience to remind that you are available on social media and you tell them to follow your social media account to stay updated.

You can connect your about us page as your main asset and link with your several social media accounts.

And grab the opportunity to gain more customers from social media.

ECommerce platforms like BigCommerce help you to share your store pages or product on social media.

With BigCommerce themes based stores, you can share everything directly on social media.

Call To Action

One of the very common mistakes that every eCommerce owner makes. Forget to put a call to action on the “About Us” page.

It’s also an unethical step to not put a call to action in between the content or top or bottom side of your page.

If you place CTA at a certain place on your page will help you in conversion rates and Google also starting to notice that you do not spam-like any other.

If you have a discount season running on your store then you can place it as an “Avail discount” or you can use “Learn More”, “Shop Now” or “Witness Upcoming Product”. You can use any of it as per your unique mind.

Conclusion: About Us

ECommerce About Us, a page is maybe directly or indirectly help you to promote your brand on the search engine.

Therefore, don’t neglect it or compare it with essay or blog writing. It is a very important aspect of your web store.

To create a better about us page you will get so many ideas across the internet but we picked the standard one so that you can understand it from scratch.

If you have a better about us page then do share with us and let others witness how you accomplished it very well with all your creativity.

What Is Different Between Classic Marketing And Digital Marketing?

In this blog, I can talk about the top 10 main differences between classic marketing and Digital Marketing.

The list is complete, providing the benefits of speed, structure, stability, legality, platforms, and communicative properties.

There are many traditional marketing directors working in corporations these days that still do not recognize the difference nor understand the advantages.

What Is Classic Marketing?

Classic Marketing is also called Traditional Marketing. It includes all marketing activities that are carried out in the traditional way, outside of the internet.

It relies on traditional media such as especially broadcasting on Radio, Television, print newspapers and magazines, telephony, and outdoor advertising billboards.

Up to the development of the internet in the 1990s Classic marketing was pretty much the only type of marketing.

What Is Digital Marketing?

Put easily, digital marketing is working with digital channels such as websites and social media as a tool for marketing communication.

If you are using social media you will be well versed in the adverts that pop up on your stream it’s called digital marketing.

Know About 7 Digital Marketing Components

Digital Marketing VS Classic Marketing: What’s the Difference?

The main difference between digital and classic marketing is the medium within which an audience finds a marketing message.

While Classic marketing uses traditional media as I said above. And Digital Marketing uses digital media such as social media and websites.

Of course, traditional marketing does not mean it is old-fashioned. Classic marketing still plays an essential role in people’s lives with an ever-growing need to step out of the digital life.

The immersive experience of an impactful TV commercial and the physical nature of a copy of Rolling Stone magazine are as important today as they were 20 years ago because of their enduring results on your memory.

Subconsciously you add yourself to their brand emotionally, meaning they will stay at the top of your mind.

By the same token, digital marketing is just as important as classic if not even more so. It uses all touchpoints of your daily use of the internet to reach you.

Using the internet for various hours each day is a normal part of most people’s day-to-day life.

Digital Marketing just accepts this to its advantage by easily weaving marketing information into every digital channel.

Related: Digital Marketing Website Templates And Themes – Webibazaar

Classic Marketing: Pros and Cons

With the growth of social media, classic marketing is often underestimated by marketers.

However, traditional marketing still pretty much has a place in a consumer’s day-to-day life.

If you have the budget to share your campaigns in publications and prime time TV, your money could be well used.

Classic Marketing Channels Includes:

Outdoor
Broadcasting
Print
Direct Mail
Telemarketing
Window display and signs

Pros:

Impactful and Easy to Understand

A visually bold advertisement or a memorable TV commercial is a normal part of most people’s day-to-day lives. They are easy to digest and ofter entertaining.

Printed Marketing Materials are More Permanent

If you have an advert in a number of The New York Times it will be there until the magazine is recovered. This is excellent if the customer is an avid collector.

More Memorable

Understanding something in real life very than on your phone is more likely to be remembered.

The promise of the new Super-Bowl ads or a nice and awesome window display is more likely to stay in your brain than an Instagram ad you will apparently scroll past in seconds.

Cons:

More Difficult to Measure Campaigns

There are plans to include classic marketing campaigns like brand trackers but they are nowhere near as sharp or in-depth as the devices available for digital marketing.

Often Expensive

If you are a brand in its opening chances are you do not have the funds for a 4-page cover in Vogue.

Many kinds of Classis marketing will set you back a considerable number.

No Direct Interaction with the Consumer

Unlike SMM, you are more or less in the dark about your audience’s reaction to your marketing efforts.

Digital Marketing: Pros and Cons

However impactful traditional marketing is, we can not forget that we are well and truly living in the internet age.

According to, “Internet users now make up 57% of the global population. On average, people use 6 hours and 42 minutes online each day.

By 2021 a projected 73% of all eCommerce templates sales will come from mobile”.

That is a mind-bogglingly large amount of time and a chance to do some clever digital marketing.

Digital Marketing Channel Include:

Social Media
Website
Content Marketing
Affiliate Marketing
Inbound Marketing
Email Marketing
PPC & CPC
SEM

Pros:

More Options For Engagement

Through channels such as social media, you can actually see what your audience remembers of your marketing and brand purposes.

If your marketing has been shared, liked, and had lots of positive comments, you know you are doing something correctly.

Easy To Measure Your Campaigns

On the flipside to classic marketing, the specifics of digital marketing tracking are exceptionally in-depth. This gives your training very clear for your next round of marketing efforts.

Makes Clever Targeting Possible

If you have the tools to accurately target a 29-year-old female writer who enjoys Lizzo and drinking Guinness then definitely you can also create well-tailored content?

Cons:

Digital Ads Can be Deemed as Annoying

Consider the moment you are scrolling through your Facebook homepage and all you want to do is observe what your old school buddies are up to these days.

Then you get the dreaded sponsored ad for something similar to an uncomfortable illness you googled the night before.

It is sure to make you actively avoid the very brand doing the clever targeting.

Less Permanent

Digital Marketing runs like Google Ads, Promo emails, or Social Media ads can have a short, temporary character.

They are unsure and can easily be ignore. If your target audience keeps scrolling or clicks to the following page your ad will be gone from their screen.

Constantly Evolve

To prepare the most out of your digital marketing purposes there is a lot to learn. Evey channel normally requires it’s own professional, from search engine marketing to social media, every channel needs a pro to get the best kick for your bull.

But, a grass-roots social media marketing strategy is an excellent place to start.

Find What Works For You

Finally, both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget, and understanding your target audience.

The moral of the story: both Digital and Classic Marketing can work for you, as high as you know what your public needs.

More Blogs:

Best 5 Habits To Successful Social Media Experts

How to Combine Your Website With Google Search Console?

7 Reasons To Involve Content Marketing In Your Business Strategy

OpenCart VS PrestaShop: Which One Is The Best For Your Online Store?

How can a beginner entrepreneur decide which eCommerce solution will be the best for his future business? This article compares two leading eCommerce solutions – OpenCart vs PrestaShop.

He can rely on reviews on the internet, rating,s or opinions of his friends and competitors.

This way the retailer will make up his mind fast, but trained on mostly personal opinion.

The best method in this situation is an honest and multifold comparison of several eCommerce platform features.

Basic Information about Opencart & PrestaShop

OpenCart

OpenCart Templates is a self-hosted eCommerce Solution, Created around ten or more years ago by Daniel Kerr.

It is written in PHP programming language with HTML Components and MySQL database and is supported by Mac and Windows.

According to OpenCart’s statistics, there are currently 300,000 online stores working on this eCommerce solution.

OpenCart is a solution with a pretty primary range of eCommerce functionalities, but this is maybe what makes it so beautiful to retailers, especially the ones who launch their online business for the first time.

Extra impressive advantage of OpenCart is lifetime free support and free software updates.

Yet if you will need more advanced skills than managing products and categories and processing orders, you will need to find a similar extension for this.

PrestaShop

PrestaShop is a French eCommerce platform, published in 2005. It is open-source and free, written in PHP programming language, and runs on Smarty Template Engine.

Best PrestaShop Themes is agreeable with Linx, Unix, and Windows Operating Systems. At the moment, the number of online stores globally that run on PrestaShop amounts to 270,000.

What is the secret of PrestaShop’s popularity? First of all, It is highly scalable, meaning.

It can be successfully modified for small businesses as well as between large-scale eCommerce enterprises.

At the same time, PrestaShop wins users over with how intuitive and simple it is.

Another significant advantage worth mentioning is the ability to run multiple stores from one admin panel. The capability that appeals to merchants that look to the future.

Customer Features: OpenCart Vs PrestaShop

OpenCart

OpenCart has a less important amount of customer functionalities, but is still rather decent:

Guest Account
Customer Testimonials
Featured Products
Image Zoom
Multiple Addresses
Newsletter
Popular Products
Printing-friendly

PrestaShop

Since eCommerce is all about providing your users with the utmost customer experience. The range of custom features makes a huge difference in the choice of an eCommerce platform.

PrestaShop offers the following client capabilities:

Guest Account
Customer Testimonial
Featured Products
Glossary and Tooltip Words
Image Zoom
Multiple Addresses
Newsletters
Polls
Popular Products
Printing-friendly
Product Image Attaching
Searching
Product Reviews
Reordering
Returns
Product Rating
Search Cloud
Sitemap
Social Bookmarking
Tell Friends
Wishlist

Related: Best Premium And Opencart Extension Downloads For Ecommerce Websites

Designing

OpenCart

Hearing from the number of Responsive Paid OpenCart themes in the official marketplace. Its developers also recognize the meaning of website design for its success and attractiveness.

There you will find 1500+ designs with any rating, for any budget and any type of online store.

There are also 1500+ OpenCart designs at the TemplateMonster and less than 650 at Themeforest. You can not but agree, that the choice is rather wide.

PrestaShop

How to catch a new visitor’s attention and encourage them to browse further and explore an assortment?

The stylish and attractive website design is the answer.

What happens to PrestaShop, the design opportunities here are nearly endless.

Moreover, in such a wide choice of designs, you can find the theme at any price; there is even a small part of free ones!.

If you ever wish to edit a current Fashion PrestaShop theme or create a new one. You will need specific HTML and CSS knowledge as well as design expertise, but in general, this is not impossible.

A different crucial aspect of an eCommerce design is mobile-responsiveness. And both PrestaShop marketplace and other platforms discussed above offer a wide variety of mobile-responsive or mobile-only themes.

But store in mind that the mobile-only templates will not be desktop-responsive.

Navigation & Search

OpenCart

“Easy find – easy buy” – is the best kind of OpenCart’s navigation system.

A store admin can build filters the same way the categories are created. This way clients can quickly refine and narrow down their search.

PrestaShop

It stands out with its advanced system of Search and Navigation, and it is perhaps one of the reasons it is so widely popular.

There are the following features:

Search Indexing
Filters by Material and Colour.
Advanced Autocomplete by name, reference, and price.
Priority search, when the store admin configures which elements will return in search results.

Furthermore, there is a default Layered Navigation filter in PrestaShop. What is more, also you can always implement additional navigation and search capabilities by installing proper plugins.

Check: Countdown Fancy Timer Of PrestaShop Module

Multi-Language

OpenCart

This eCommerce platform is possible in more than 40 languages, and their number is only growing.

Among the available languages are even right-to-left ones like Arabic and Hebrew.

PrestaShop

Install PrestaShop admin panel allows you to add 75 languages; such a large number of available languages poses wonderful advantages in case you decide to run multiple stores in different languages.

Multi-Store

OpenCart

It keeps up with the recent eCommerce tendencies and also allows merchants to run multiple stores from a single admin panel.

So, This way, every piece of data about orders, customers, and stores is at your fingertips, allowing you to see the whole picture without logging into different accounts.

PrestaShop

It has a default functionality for beginning and running various stores from the same admin panel and possibly this very feature makes this eCommerce platform clarification so attractive to entrepreneurs.

This functionality allows you to design and run multiple stores with a different selection of products and languages for many countries.

You can also build shop groups and make a custom domain or subdomain for each store.

Inventory Management

OpenCart

It has primary inventory management capabilities, allowing the trader to keep track of the items in stock from the admin panel.

PrestaShop

Management of the item change and stock has never been more comfortable than with PrestaShop.

The platform performs UPC or EAN13 barcode symbology, marketing the tracking process uniformly and fast.

Furthermore, all inventory management data is exportable to your computer in CSV format.

Manage Megamenu in PrestaShop 1.7 theme – Webibazaar Templates

Payment System Support

OpenCart

OpenCart supports a large number of Payment systems, from bank transfers to online payment:

2Checkout
Alipay Pay
Alipay Cross-border
Amazon Pay
Authorize.Net (AIM)
Authorize.Net (SIM)
Bank Transfer
BluePay Hosted Form
BluePay Redirect (Requires SSL)
CardConnect Cardinality
Cheque / Money Order
Cash On Delivery
Divido
eWay Payment
First Data EMEA Connect (3DSecure Enabled)
First Data EMEA Web Service API
Free Checkout
G2A Pay
Global pay Redirect
Global pay Remote
PayPal
PayPal Express Checkout

… and many others

PrestaShop

PrestaShop recommends the following payment systems and methods:

Authorize.Net AIM
Authorize.Net SIM
Barclaycard CPI
Barclaycard MPI
HSBC API
HSBC CPI
PayPal Standard and Pro
Skrill
Stripe
WorldPay
Offline Processing
Offline Methods

In the PrestaShop marketplace, you can choose from official payment methods add-ons including PayPal, HiPay, Skrill, Authorize.net, and Pos payment.

Cost Of Additional Configuration

OpenCart

OpenCart is also a free eCommerce templates solution, only the same as PrestaShop. The domain and hosting registration payments will need to be paid.

As for further configuration with themes and modules, the price for them is reasonable. The price of a constant them does not exceed $100, and an average module costs from $20 to $100.