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In Demand Digital Marketing Skills In 2023

If you are seeing for the top digital marketing skills you will want in 2023, you are in the right place.

Pursing a career in digital marketing is a great move. Everything is becoming digital nowadays and the best part is that you do not need a degree to get a job in digital marketing.

How to Learn the Skills Required For a Career In Digital Marketing Without a Degree?

The best part is that the digital landscape is evolving so rapidly from month to month. And even day to day, universities can’t develop a curriculum that will still be important after 3-4 years. Courses and articles are your best chance to learn the digital marketing skills needed to enter this field.

There are thousands of online resources and courses that can guide you in any skill required in digital marketing.

Here are the Top Digital Marketing skills needed for a career in Digital Marketing in 2023

Social Media Skills
Copywriting Skills
SEO Skills
Email Marketing Skills
Graphic Design Skills
Paid Advertising Skills

Social Media Skills

Obviously, this is where any marketer should start. There are so many social media channels out there, including Facebook, Pinterest, LinkedIn, Instagram, and many others.

Your safest bet is to learn the difference between them, which channel works great for which type of audience, and then focus on learning one or two.

Read: Best 5 Habits To Successful Social Media Experts

Copywriting Skills

Owning copywriting skills is required in being good at digital marketing as you want a copy for basically everything that you put out there. Be it blog posts, press releases, social media posts, website content, etc.

SEO Skills

The need for SEO experts grows every month worldwide. Understanding SEO can help you land well-paid jobs or even allow you to match freelance. And work on your own terms as an SEO Consultant.

Email Marketing Skills

This course is a free certification course and it walks you through the basics of inbound marketing.

Also, This course is excellent for students who prefer the video format. The course includes the following modules:

Inbound Marketing Fundamentals
Understanding Social Media Promotion
Developing a Conversational Growth Strategy
Understanding Conversion Strategy
Creating a Conversion Optimization Strategy
Understanding Lead Nurturing
Aligning Your Marketing With Sales
Applying a Customer Marketing Approach

Graphic Design Skills

Graphic Design Skills, although not really necessary, their always an asset. Usually, companies will use someone dedicated to graphic design.

However, should these skills will help you get enough-paid or save you money if you are to start your private consulting business.

Paid Advertising Skills

Whichever medium or channel you decide to put your digital marketing efforts in, almost always it will require paid ads. Be it Facebook ads, Instagram or LinkedIn ads, Google ads, PPC, etc. If you wish to pursue a career in Digital Marketing, you absolutely need to work on your paid advertising skills.

So, I hope you enjoy the article and you get better knowledge about Digital Marketing Skills.

Related Blogs:

What Is Different Between Classic Marketing And Digital Marketing?

Using Creativity In Digital Advertising For The 21st Century’s People

Digital Marketing Website Templates And Themes – Webibazaar

What is rel= “noreferrer noopener” and How It Changes SEO

“noreferrer noopener”, are HTML attributes that can be attached to outgoing links. What do certain tags do and how they can affect your SEO efforts?

In this post, I will explain the variation of noreferrer noopener tags, how they are different from the nofollow tag, and the impact on SEO when each one is used.

What is rel=“no-referrer”?

The rel=”no-referrer” tag is a specific HTML attribute that can be added to a link tag <a>. It blocks passing the referrer data to the target website by removing the referral info from the HTTP header.

This indicates that in Google Analytics traffic beginning from links that have the rel=”no-referrer” attribute will show as Direct Traffic instead of Referral.

This is how the noreferrer tag looks in HTML View.

<a href=”https://www.example.com” rel=”noreferrer”>Link to Example.com</a>

Here is an Example to Understand this better:

Let’s assume that you link from website A to website B without the “no-referrer” tag.

While the owner of website B views the ‘ACQUISITION’ report in Google Analytics, he can see traffic coming from Website A, under the ‘REFERRALS’ section.

When you link from Website A to B using the “no-referrer” tag, any traffic going from website A to B will show as Direct Traffic in Google Analytics.

When to use rel=”no-referrer”?

Use the rel=”no-referrer” attribute on outgoing links when you do not want other sites to know that you are linking to them. Can not think of any valid reason why you might want to do this, but that is the case.

Clearly do not use the rel=”no-referrer” tag on internal links, it can mess up your Google Analytics reports.

Related: Dofollow VS Nofollow: Which link Affects Your Website?

rel=”no-referrer” and SEO

Combining the no-referrer tag to your links does not immediately affect SEO. You can safely use it without disturbing anything.

But it does have an indirect impact on your link building and promotion efforts and the cause is the following:

One of the ways to get the concentration of other webmasters is to link to their sites. All webmasters control their Google Analytics on a regular basis and particularly the ‘Referral traffic.

When they see traffic from a website, they will most probably check it out and share the page on social media, follow and author or even decide to return the favor by linking back.

This is great for SEO and in fact, it is something that Google supports as a valid way to get links from another website.

When you have the no-referrer tag attached to your links, nothing from the above will happen because traffic from your website will not show as ‘Referrer’ in Google Analytics and so another webmaster will not know that you have linked to them.

The Different Between Nofollow and Noreferrer

When you add rel=”nofollow” to an outer link, you primarily tell search engines not to pass any PageRank from one page to the other. In other words, you say them to ignore that link for SEO purposes.

The contrast between nofollow and no-referrer is that no-referrer does not pass any referral information to the browser but the link is Dofollow. With nofollow, referrer information is passed to the browser but the link is not followed.

So, they are not the same things. Use nofollow on links that you do not trust and use no-referrer. If you do not want the other site to know that you have linked to them.

Read: Does Dofollow Backlinks Really Help In SEO?

What is rel=” no opener”?

rel=” no opener” is an HTML attribute that can be attached to external links. It prevents the opening page to get any kind of access to the original page.

Here is the example of a link with the rel=” no opener” tag.

<a href=”https://www.example.com” rel=”noopener”>Link to Example.com</a>

This is attache automatically by WordPress on every external link that opens in a new tab for security purposes and it is recommend that you keep it.

If you aren’t on WordPress, it is advise to add the rel=” no opener” to all your external links that open in a new tab.

rel=” no opener” and SEO

It has zero impact on your SEO so you can safely use it to enhance the security of your WordPress website.

Key Learnings

Dealing with HTML tags is confusing for several people. But that should not be the case with noreferrer noopener.

None of them can negatively affect your SEO, use them without fear.

If you are on WordPress Templates, these tags are add automatically on external links that open on a new web.

The no opener is need to enhance the security of your website and prevent another website from gaining access to your page.

The no-referrer is use to protect referrer information from being pass to the target website and also hides referrer traffic in Google Analytics.

If you want another website to see traffic from your website as ‘Referrer traffic’. Then simply don’t open external links in a new tab. This will check WordPress by automatically adding the attributes to the links and everything is great.

Nofollow is not the same as no-referrer but when the rel=”nofollow” is add to a link. It instructs search engines not to use that link for SEO purposes. Noreferrer dose pass link juice from one website to another.

If you are still confuse about rel= “noreferrer noopener”, let me know in the comments.

Responsive Search Ads Vs Dynamic Search Ads

Are you having difficulties with your ability to understand the needs of your customers? Out of all the changes in Google Ads in the past year, the introduction of Responsive Search Ads was one of the most interesting.

Related to Dynamic Search Ads, these new ads dynamically reply to user search queries, providing Google Ads to offer customized versions of your ad depending on the user’s wants.

Online Customers are a fickle group and it is near impossible to know exactly what they want, all of the time.

Thankfully, you are not alone Google Ads is armed to the teeth with innovative machine learning-based tools, which are designed for the same overarching purpose:

To help you build the best potential ads for your audience.

Sounds a little like magic, right?

Let’s pull the hanging back on Dynamic Search Ads vs Responsive Search Ads, to Discover the differences, and how you can use them for larger advertising success this year.

What are Responsive Search Ads?

This is the latest addition to Google Ads and the largest, most adaptable format for Google Search Ads.

You can build up to 15 Different headlines and 4 unique descriptions.

Each report of a responsive search ad may have:

Three Headlines – Related to the two available in Expanded Text Ads
Two 90-character Descriptions – First then the single 80-character description of ETAs
Automatic rotation – Google Ads AI will serve up various combinations of headlines and descriptions, optimizing for the best performance over time.

Benefits:

Greater Visibility In Relevant Searches –
As the ads are customized to various user search queries, they will appear in more searches for related keywords.
- This improves the chances of a higher conversion rate.
More Flexibility
- Three headlines connected to two, and two 90 character fields for descriptions. Also, all the headline benefits allow for greater variety in testing.
It Saves Time
- With multiple headlines and descriptions upfront, Google can quickly discover the most relevant combinations.
Optimization Through Machine Learning
- If you write all the descriptions and headlines, there are 43,680 possible permutations for the Google Ads AI to play with, which provides an incredible scope for testing and optimization.
Better Performance
- Responsive Search Ads can generate as much a 15% higher clickthrough rate (CTR) than normal search ads.
Less Human Error
- Machine learning is able to perform securely and more carefully than humans.

Related: Best Chance To Run Google Ads With Time Targeting In Google Ads

Limitation:

Pressure for completely Unique Headlines
- As the platform may display your headlines in any order or sequence, you must secure all copy is strong and logical on their own, and different from all others, otherwise, you will end up with redundant headlines.
Less Control
- These ads are automated, which gives you smaller control over how or when your ads get triggered.
Not Possible to Track Individual Ad Copies
- There is no report about which keys are triggered on specific user queries.

When To Use?

The key feature of this ad format is it is automation capability. After the initial creative process, you can let Google Ads take over, which is great if you do not have a lot of time to do tracking and testing of key performance indicators (KPIs).

Ideally, This is the best for brand awareness campaigns and also lead generation. The format drives more facilitates an impression of greater relevance between user search queries and your ad content.

What are Dynamic Search Ads?

This format is another type of automatic search ad. These ads are presented when the user search inquiries are related to titles or frequently-used phrases from your site.

Google Ads will generate a headline that is relevant to your offers and then displays your ad with that headline to catch the attention of viewers.

The ad headline and the landing page URL are both dynamically generated on the search query and your site content.
You can address two description lines for these ads.

By using Dynamic Search Ad, we can fill in gaps in keyword-based campaigns.

Benefits of Dynamic Search Ads:

These are some of the advantages of using DSA’s:

It Saves time
- You do not need to map your bids, keywords, and ad copy to each specific product on your site. This saves time in making and also allows you to sell to new markets faster.
More relevant traffic
- As these ads display dynamically created headlines they are closely followed by the user’s search term, and hence more likely to attract restricted traffic to your website.
Targeted advertising
- You can choose to show full ads based on the whole site or to select particular pages, categories, or products as the arriving pages.
- This allows you to target poorer segments of your audience.
Synchronized campaigns
- With DSA, your campaign will help your suggestions remain in line with trending searches and famous questions.

Limitation:

Need for regular site maintenance
If your website is only updated regularly, it will be hard to maximize the potential of dynamic search ads.
Landing page content must be available
Take care when picking your target pages; oppositely, you may end up with unnecessary or thin content being accept by your viewers.
Lack of customization
As the titles are generate by the platform, you can not design your own. If your site content is not follow, the disharmony between your ad copy and landing pages may confuse the customer journey.

When To Use?

Dynamic Search Ads provide marketers with two options for remarketing:

Remarketing
- It targets past site visitors who are already close with your brand, and actively exploring similar products or services.
Acquisition
- You can use a DSA campaign as a regular marketing effort, and then layer various remarketing viewers within the campaign.
- That way, you can attract new customers, and also develop bids for people who have already visited your site.

Finally, Dynamic Search Ads are best for attracting consistent, target traffic to your website. If you have done some keyword optimization that produced little results, it may be great progress to try DSAs.

This will help you get your ads in front of more viewers, which in turn leads to a higher CTR as the headlines will be relevant to these users.

Conclusion

Both these formats target the same goals – more relevant ads, which lead to more click traffic.

However, Dynamic search ads depend massively on the content of your landing pages. The newer, more manageable responsive search ads are great for split-testing and quick optimization.

Other Blog:

SEO benefits of creating a website with WordPress

How to track video views into google analytics & google tag manager

How to combine your website with Google Search Console

Which Is Better eCommerce Platform ? PrestaShop Or WooCommerce

If you are preparing to set up an online eCommerce store, then here is an article for you.

You may have researched a bit about existing eCommerce platforms and compared their strengths and weaknesses.

This is where you might have fun with a common roadblock: the debate on PrestaShop Or WooCommerce.

So, which one should you like for your online store?

Both platforms are great and positive, but there is no clear winner. This choice depends on the nature of your online business and your technical prowess.

In this article, I will compare PrestaShop and WooCommerce to help you reach an informed decision.

What Is PrestaShop?

Latest PrestaShop themes have been throughout for a long time and have built a reputation as a reliable content management system for eCommerce stores.

First published in 2007, it continues to be the selection of developers who build solutions for product management, shipping, and billing.

Although PrestaShop can be modified to any requirement, the main use case is an eCommerce store.

This is where WooCommerce has a definite edge because of the underlying flexibility provided by WordPress.

What Is WooCommerce?

WooCommerce is an eCommerce plugin that lets you set up an eCommerce store on a WordPress-powered website.

Starting in 2011, WooCommerce has evolved into a final eCommerce solution for both large and small online stores.

At the time of writing this article, WooCommerce is used by 28% of online stores, including amazing of the world’s top brands.

After WooCommerce is a free and open-source plugin, developers all over the world continuously provide improvements to the platform.

As a result, you see a long list of WooCommerce themes features that cover almost everything you would expect from a top-notch eCommerce platform.

PrestaShop Or WooCommerce: The Current Trends

PrestaShop is an older platform that has continued to be one of the best options today. On the other hand, WooCommerce is relatively new but offers stiff competition to PrestaShop for the top position.

To give you an idea of the competition, the following Google Trends graph displays the evolution of searches for both platforms.

As you can see, WooCommerce is the faster-growing platform out there.

However, this graph should not be the only determining factor for your eCommerce store. You should play around with both platforms to assess the options and functions.

Besides, both platforms support a host of extensions that extend the native capabilities.

Similarly, you should also consider the possibility of the need for custom development.

Related: Top 7 PrestaShop Modules You Must Use For Better Customer Experience

PrestaShop Or WooCommerce: Features Comparison

All platform offers a set of basic features that eCommerce store owners need for store operations.

On top of this, the dev term tries to distinguish its product from the competition with extensions and features that add value to the store operations and user experience.

I have structured this analysis on different levels so that you can recognize the right eCommerce platform for your business idea.

Content Management

In this context, WooCommerce has a clear lead up the competition because of the underlying WordPress layer that provides great content management.

PrestaShop has a CMS section to create your information pages, but with very short options.

WordPress has Classic and Gutenberg Editor that allows you to build custom fields and edit all major features of pages.

Since you need to manage a lot of content on store pages.

Benefits of Using Content Management System

Product Management

Both platforms offer a fairly easy-to-use management interface to control product data. If the data is huge, you can quickly upload it using an Excel file.

Furthermore, both platforms offer simple processes for creating changes to the product descriptions and related identifying data.

PrestaShop is made for the single purpose of creating online stores only and therefore, the approach is simply defined to help product data management.

On the other hand, WooCommerce uses the WordPress post format and changes it to manage product data as a post.

Stock Management

Both platforms allow you to keep strong control over the store control.

In many cases, you have a clear idea of the available stock of the products available at the storefront.

This functionally is unrestricted and can be disabled to assume an infinite stock if you have no stock problems.

PrestaShop allows advanced stock control choices through which you can define different stores.

Receive information if the stock is getting low and what products are popular among your store audience.

WooCommerce has free and premium extensions that go beyond simple stock management options.

Read: OpenCart Vs WooCommerce – Which one wins?

Customization Options

In the WordPress plugin repository, you have more than 50,000 plugins and a large number of free extensions.

Not all these plugins give functionalities for WooCommerce, but it helps you prepare an idea of the choices you have in your control.

The same goes for themes. While there are presently over 1200 themes in the official container.

There are a lot of developers who offer or sell their themes on the marketplace such as ThemeForest, Webibazaar, and TemplateMonster.

PrestaShop Marketplace has lots of add-ons and modules to increase store functionalities.

Furthermore, the marketplace offers more than 4000 themes to customize the storefront.

When thinking of PrestaShop Templates, except to pay from € 80 to 100 for a complete template with good support. In the section, you start from € 30 for a module to comply with the cookie law.

SEO Optimization

For WooCommerce, you can find hundreds of plugins that allow you to optimize almost all aspects of On-Page SEO.

In addition to boosting the organic positioning, these plugins also help you gain stress and reach for your brand.

The main difference is that for PrestaShop, there are few SEO-focused modules and most are premium.

Certainly, the products and categories are usually optimized for SEO, but the static PrestaShop pages are a little limited and will not help too much in the SEO optimization service efforts.

Product Selling

We have a tie again on this point. Both platforms allow the creation of bulk products, as well as the creation of organizations.

They also offer the possibility of trading virtual products through downloads and redeemable codes.

This function is perfect for creating platforms for renting hotel rooms, buying tickets for events, etc…

Store Statistics

WooCommerce offers detailed store analytics that existing sales, store revenue top-selling products, monthly sales, and relevant statistics.

PrestaShop also allows store performance statistics regarding the orders placed and the shopping baskets that were half-full.

When opting for PrestaShop, it is always a good idea to introduce a plugin that provides advanced store analytics.

That is why I recommend Google Analytics for an in-depth analysis of user behavior. You can also obtain information about conversion funnels and obtain related user-behavior information, so you have a clear idea of how to convert your visitors into customers.

Learn: How To Migrate Your Online Store From Shopify To WooCommerce

Speed And Security

On high-performing hosting resolutions, both platforms are safe and offer good performance.

Although here you have to break a spear in favor of PrestaShop since it is primarily an eCommerce platform.

Whereas, WooCommerce users the underlying structure of WordPress.

A plugin like WooCommerce Over exploits multi-store WordPress themes structure to store every kind of data in the decision tables and input meta information.

Because of this, the links between the different tables and the basic data field are very efficient.

This case does not have a real negative result on a database with a few hundred or thousands of items.

But, when I talk about tens or hundreds of thousands of elements, the server overload improves noticeably.

Multilingual Support

Both platforms are fit to sell products in multilingual. For WooCommerce, you have the advantage to use WPML because of its unique compatibility.

Similarly, with PrestaShop, you get a combined module for multilingual Support.

Pricing Plans

This is the most crucial question that happens to many users. If at the purely eCommerce level both platforms PrestaShop and WooCommerce are related, is there a variation in price? How much will it cost me? Let’s go by parts!

The latest version of PrestaShop and WooCommerce is free to download. So if you are performing to hire a developer, this choice should not modify the budget.

Furthermore, I think that you should opt for a hosting provider with more reliable performance, security, and support.

However, there is a big contrast between the more functionalities that you will need for your store.

If your online store is finished with PrestaShop modules you require will likely be premium, and there are several options to choose from.

So, if you have a fixed budget, you will want to continue developing the store, the support is surely WooCommerce as it does not restrict you in any way.

What Do I Recommend?

PrestaShop Or WooCommerce: You have given the end of my analysis and it is time for you to draw your outcomes as both platforms are a good solution for your online eCommerce store.

To help you take from one of them, these are my suggestions.

WooCommerce, because it has managed to combine all the good things about WordPress with all the applications to continue developing this plugin for the growth of online stores.

And PrestaShop, because it has been about for a lengthy period.

My advice is that WooCommerce will allow you to improve your online business with a much more 360 strategy than PrestaShop.

Now, if you already have a PrestaShop that you have been developing for some time and is kept up to date with the charges of the market and users.

It may be helpful to maintain trusting this platform before facing different major changes in WooCommerce.

More blogs:

How To Import Product To Your PrestaShop 1.7.X Themes

Set Up An Excellent WooCommerce Clothing Store Using These Immaculate Themes

Best PrestaShop eCommerce Responsive Templates