Webibazaar Templates

Dofollow VS Nofollow: Which link Affects Your Website?

If you are working on getting backlinks for your site to improve your page ranking, you should understand the difference between DoFollow vs NoFollow links.

They are important in determining what happens to your external links and the links going to your site.

What are DoFollow and NoFollow Links?

While WordPress, all in-post and in-page links are placed to DoFollow by default.

DoFollow means that search engines will follow the link and factor it in as part of their PageRank Algorithm.

In other words, the website you are linking to will get an increase in PageRank.

NoFollow, however, is used to tell the search engine that a specific hyperlink should not be used to influence page ranking. Search Engine does not follow NoFollow links.

Depending on the purpose of your hyperlink, you will need to decide whether to use DoFollow or NoFollow for your hyperlinks.

Related: Does Dofollow Backlinks Really Help In SEO?

When To Use DoFollow Links

If a site you are linking to is relevant to your blog or blog article topics, that’s when you should make sure that the hyperlink is DoFollow.

Google and other search engines love it when site owners link to relevant sites using appropriate text.

Ensuring that your link is DoFollow will also increase the page ranking of the site you are linking to!

If you are exchanging backlinks with another blog, make sure that gives you a DoFollow backlink as well!

For Example:- <a href=”https://domainname.com”>link text</a>

When To Use NoFollow Links

If the site you are linking to is not relevant to your blog in any way, that’s when you should use NoFollow links.

For Instance, At Webibazaar’s blog section we have a comment section with links going to websites we have created for our clients.

We performed sure these links are NoFollow.

Since we are a blog that offers blogging tips and most of our client’s sites are health and travel blogs, there is no reason for us to use DoFollow because we are totally unrelated topics.

Let’s say we forgot to use NoFollow for those client sites. Well, it can actually end up hurting our site’s ranking because search engines will wonder why we are linking to other sites when those sites do not really have anything to do with us.

For Example:- <a href=”https://domainname.com” rel=”nofollow”>link text</a>

However, the idea of nofollow varies between different search engines. You can see the table here to know the difference.

I am pretty sure that you are fully aware of such spam comments as well. We get tones of such comments as well.

I hope you will enjoy the article and better understand about DoFollow vs NoFollow link. If you have any questions then you can directly contact us via email:- info@webibazaar.com.

Benefits Of Using Content Management System

Content management system is a procedure that enables businesses to manage the collection, sharing, and publishing of information in any kind of format.

Digital content is stored and accessed through a computer in the form of text, multimedia clips, and graphics, and carries tagging arrangements such as HTML, XML, etc.

By assuring business content is organized and centralized, it can be easily reused and brought back according to business challenges.

Webibazaar Templates provide many eCommerce Web design Themes platforms on Best Prestashop themes, Responsive BigCommerce themes, Shopify themes, OpenCart themes, and Best Responsive WordPress Themes.

What Is a Content Management System?

A content management system allows users to create, manage, and customize changes without any specialization in coding or technical knowledge.

They are designed for users to manage digital content at scale easily.

The content management system can be used at the business level (Business content management) or website level (web content management).

The business content management system allows large businesses to hook up by bringing together content associations.

And document management functionalities while providing business users with access based on their role.

The web content management system allows both individuals and businesses to create and publish websites without comprehensive technical knowledge.

Generally, the content management system also provides some level of automation and document management for the tasks required to manage content effectively.

A headless CMS is a content management system that provides a content archive and is separated from the presentation layer.

Benefits Of Using The Content Management System

The content management systems are designed to improve data organization, content usage, and productivity by giving business users management efficiency and reducing reliance on IT resources.

Content management systems offer the advantages mentioned below:

Improved Workflow

With more content being generate by businesses regularly, there are many individuals, who are involved in the content generation and publishing process.

A workflow that is build into the content management system assures that everyone not only has applicable access but can also review and get approval within the system.

Improved Speed

The ability to quickly publish important news and content is expect by both the business owner and customers.

And a content management system can help you make the content creation and publishing process more quickly.

Instant Updates

The content management system allows users to control, operate, and design content in real-time.

Businesses with a large business website can easily make changes from a single dashboard and quickly publish those updates across the website.

Read: How To Get Quality Backlinks To Your Content

SEO Friendly

A great CMS comes with a host of content management tools that help to create SEO-friendly content.

Some platforms come with the combined accessibility and usability methods without having to add extra plugins.

Some CMS platforms include SEO tools or provide extensions that can help improve a website’s SEO ranking.

Such as meta tags plugins, contact forms, or sitemap plugins.

Improved Collaboration

A content management system helps teams share content and manage processes more effectively, also improving and positively influencing all the collaborative processes.

Access Anywhere

The content management systems can be operate from any computer or device that is connect to the internet.

For businesses with big teams, this offers remote access without compromising content security.

Easy Integration

With the Content management system, information is not code but extract from the database that can be maintain easily by authorize users.

So as a result, the content management system is prepare for interaction and enables information to be easily update or reuse as need.

Some CMS allows adding social media integration, and an easily-identified link to your business’s Facebook page, Twitter, etc.

Improved Security

Content management systems are constantly update to deal with security issues such as viruses or hackers.

By working with the establish software provider, companies can be confident in automatic update and constant plugin maintenance to ensure content security.

Related: 8 Important Google Analytics Metrics For Your Content’s Success

Key Features of The Content Management System

Features differ between the different content management systems available in the market, they have certain core features that are common to all :

Content Editors

CMS provides rich text editors that let users create rich-text lists, blogs, news, and much more.

Content creators can focus more on creating content and the CMS provides an easy-to-use UI that can be use to create and publish content.

CMS vendors provide many user-friendly features in content editors such as page ability to manage text content, videos, links, and images.

Additionally, they can provide basic SEO effectiveness which makes content creators’ work easy and allows them to create and manage content at scale.

Smart indexing

Smart indexing, search and retrieval features for all data are the most common features of a content management system.

This allows users to search for content by characteristics such as publication dates, author names, or keywords.

Format Management

With a large number of businesses still readjusting to digital interfaces, many need to turn old scanned paper documents and devise electronic documents into PDF or HTML documents.

CMS needs to be able to manage and convert multiple formats with ease.

Version control

When working with a centralize content archive, it is essential that every version of the content create is track and manage.

Businesses need to be able to roll back to previous versions without losing data and most content management systems offer version controls and tracking capacity as standard features.

Publishing

Publishing tools are at the center of any good CMS. Most CMS caters to the ability to publish or hide content in multiple forms.

And allows easy management of SEO, links, videos support, images, and content tagging.

Controls & Permissions

The multi-user process is critical to CMS, at the same time it needs to support the essential access control mechanism.

A content management system offers selective access to content, allowing businesses to supervise sensitive material.

But maintain robust control without slowing down staff members ability.

API and Extensibility

Users of CMS need customization facilities to enhance their website’s web parts, event handlers, providers, modules, and other extensions.

CMS generally comes with an API that customers can take advantage of to extend their capabilities.

Integration

So, Depending on the business type, the CMS needs to be able to connect with other platforms. Like CRMs and analytics, or even to be able to publish to new devices like ARs and VRs. So some integration capabilities are generally offere as standard features in any CMS.

So these are the benefits and features of CMS that can be helpful to your business too. If you are still not familiar with CMS (Content Management System).

More Blogs:

7 Reasons To Involve Content Marketing In Your Business Strategy

How To Grow Your Business Using Content Marketing Strategies

How To Do SEO in a Projected Budget?

When it comes to SEO projects there is no fixed price for it so many business owners think they don’t want SEO for their business.

And if they want to do SEO for websites they find it costs so they quit without everything.

There are two traps clients easily fall into when it comes to plans and budgets.

They don’t have a plan
They don’t have a budget

When it comes to SEO, failure means loss of money, time, and opportunity.

So today we will discuss how to create a simple plan and budget to make sure this does not happen to you.

Let’s understand two important facts about SEO

1. SEO is a long term strategy

Yes, you heard it right if you want a website to rank higher in search engines it takes time to reach that height.

You can create a website in a single day but you can’t rank that website in a single day.

It takes 4 – 6 months for minimal results and 7 – 12 months for complete results.

You can barely see Search Engine Optimization results in the first two months because the first month takes lots of time for discovery, planning, and auditing.

So in the first-month planning takes place not implementation.

Second-month implementation begins but it takes time for search engines to recognize the changes you made.

So nothing happens to results until the end of the second month.

Then you will find results start appearing in the third and fourth months but they will be minimal.

By the sixth month, things should be starting to move smoothly. But it will likely be closer to twelve months before the real payoff starts.

So you will start getting back your investment in the second year.

Related Search: The SEO Benefits of Creating a Website with WordPress

2. Real SEO is not cheap!

If you are hiring a high-level SEO firm to provide in-depth SEO service, be ready to pay 3000$ to 5000$ per month at minimum cost.

Lots of companies are spending more than 10,000$ per month on SEO.

Don’t hire a company offering SEO optimization service for less than 1000$ per month, unless it’s a minimum SEO effort for some sub-section.

So if you are serious about SEO then you should be committed to spending 12 months and more than 40,000$ to start your SEO campaign.

You will be able to find lots of professionals and agencies willing to tell you they will get you better results faster.

Because they are scared that if they tell you anything different you will take your optimization service request somewhere else.

Once you understand the above-mentioned factors and you are ready to start working with an optimization firm.

You can start working on five planning and budget steps below :

Choose a metric

What are you going to measure and why? If you say ranking you better have a good reason.

Because rankings are in general a bad metric to focus on. So it is better to focus on traffic and generating leads, getting more sales and other conversions.

Learn: How To Choose Keywords For SEO And Why It Matters

Make a goal

What kind of increment do you want to see as a result of your overall SEO campaign?

An 11% month-on-month increase in sales over the next 12 months? A 21% increase in newsletter subscription within the next 6 months?

You need to figure out what kind of success you want in your business.

Put a value on achieving that goal

How much would hitting your goal be worth to you? What would you be willing to pay if someone came to you and offered a 50% increase in sales in 12 months?

Create a budget

Now you understood that what hitting the goal is worth to you, you have an idea of what your budget should be.

It cannot be more than the value of achieving your targeted goal and identity will be quite a bit less than that.

That’s it!

Present your 1st and 2nd steps to your selected firm and ask them to bid on them.

And if you start working with a firm you know and trust, share everything you want them to get results.

So if you are willing to get SEO done for your website you must set up your goals first and then ask SEO Firms to bid on your goals.

So you can choose the right firm for your google ranking and reach your goals.

If you want to get your minimal optimize done you can check out an SEO optimization service to reach your business goals.

More Blog:

9 Major SEO Mistakes That Are Hurting Your Blog

Does Dofollow Backlinks Really Help In SEO?

The Detailed Guide Of Paid Traffic – Facebook & Google Ads

Any visitors visiting your website through paid advertising promotion is called paid traffic. There are many platforms that offer paid marketing services such as social media platforms, search engines, and media networks.

Among them, one of the common forms of paid traffic is PPC (pay per click) which utilizes Google ads other types include PPA advertising (pay per acquisition), CPM advertising (cost per thousand impressions), and banner advertisement.

Webibazaar Templates provide many eCommerce Web design Templates platforms on Best PrestaShop themes, Responsive BigCommerce themes, Shopify themes, OpenCart themes, and Responsive WordPress Themes.

Facebook and Google ads are the two most popular platforms for paid advertising for growing sales or getting more traffic to your website.

Let’s talk about both platforms in detail:

Facebook Ads

Facebook is the most popular social networking site worldwide with 2.70 billion active users as on (31st June 2020).

You can sell your products, create brand awareness, generate leads for your business, and sell your eCommerce products, using Facebook ads.

Facebook offers a lot of ad variations to its users with detailed targeting options.

So you can show your products or services to new people using their interests, demographics, and behavior.

Which is a great option for sellers to reach their dream customers.

It also helps local businesses to reach people who live nearby specific locations and market their products to them easily, this can help local businesses to get more sales and scale up their conversions.

Let’s get detailed information about Facebook ads :

How do Facebook Ads work?

Facebook ads come in different varieties. You can promote your page, and post on your pages.

Facebook is increasingly focusing on native ads and keeping traffic on its site. You still can be successful in sending users to your website.

Targeting Facebook Ads

Most advertisers make mistakes with Facebook ads and are not targeting them correctly. On Facebook, you can target users by selecting

Location – You can target users based on country, state, city, or zip code.

Age – You can target users based on their age preference.

Gender – You can target users based on their genders, (example-if you are selling beauty products your target users must be females)

Interest – It is the most powerful feature of Facebook you can target users by selecting their interests so you can show your products to the right people.

Connections – Connection targeting helps you to find your audience based on how they are connected to your business (you can target people who like your page or you can target friends of people who like your page, Etc.)

Relationship status – This feature allows you to target customers based on their relationship status (such as single, married, divorced, Etc)

Languages – You can target people based on what languages they speak or read. This can help you when you are creating an ad worldwide.

Workplaces – You can target users according to their work title (such as employers, job titles, industries, Etc.)

Education – You can target users using their education level such as (specific high school, college, etc. )

You can set your daily budget or lifetime budget for specific ads. And it also allows you to select placements where you want to show your ads such as Facebook news feed, Facebook stories, videos, articles, Instagram news feed, Instagram stories, Etc.

Related: Using Creativity In Digital Advertising For The 21st Century’s People

Google Ads

Google is the world’s largest search engine with 6.9 billion daily searches. Many businesses came up using Google ads.

It allows you to market your products easily when someone tries to search for specific items.

Google ads allow you to create and share perfect timed ads among your target audience.

Google is a source that is used by millions of people from all around the world to ask questions.

That is answered with a combination of organic results and paid advertisement.

Learn basic terms :

Keywords – These are the phrases or words people type in Google search, which trigger ads to appear.

When you are setting up an ad campaign, you can pick a list of keywords that you think people will search for what they want you to have to offer.

Bid – A bid is a maximum number of amounts you are willing to pay when some visitor clicks on your ad.

Quality score – Quality score metrics will tell you how relevant your keyword is in your ad.

And to your landing page, a great quality score can cost your bid lower and improve your ad rank in search engines.

Ad rank – The ad rank metrics will help you determine where your ad will show up, related to other ads, when it’s triggered to appear on Google, your rank will be determined using your bid, your quality score, and other factors.

Cost per click(CPC) – The specific amount you pay when someone clicks your ad.

Conversion – Conversion takes place when someone has clicked your ad to take more action you have marked as important such as making a purchase, signing up for a newsletter, Etc.

Read: Best Chance To Run Google Ads With Time Targeting In Google Ads

Objectives for Google Ads

The goal for search campaigns :

Sales

Conversions or drive more sales online, by phone, in-app or in-store.
Engage with customers who already have contacted you or are close to making a purchase decision.
Leads
Encourage relevant customers to express interest in the product or service you offer by signing up for a newsletter or providing their contact information.

Website traffic

Drive customers to visit your website

Goals for Display campaigns :

Sales

Conversions or drive more sales online, by phone, in-app or in-store.
Engage with customers who already have contacted you or are close to making a purchase decision.
Leads
Encourage relevant customers to express interest in the product or service you offer by signing up for a newsletter or providing their contact information.

Website traffic

Drive customers to visit your website

Products & brand consideration

Encourage potential customers to explore what you offer.
Inform people about what makes your products or services unique

Reach & brand awareness

You can increase awareness of your products or services
Introduce customers to what you offer when launching a new product or expanding your business in a new area.

Goals for shopping campaigns :

Sales

Drive sales or conversions online, by phone, in-app, or in-store.
Engage with customers who already know your business or are close to making a purchase.
Leads
Inspire relevant customers to show their interest in your products or services by signing up for a newsletter or providing their contact information.

Website traffic

Drive potential customers to visit your website.

Goals for Video Campaigns

Sales

Drive more sales or conversions from customers who are ready to act.
Engage with customers who already know your business or are close to making a purchase.
Leads
Inspire relevant customers to show their interest in your products or services by signing up for a newsletter or providing their contact information.

Website traffic

Drive potential customers to visit your website.
Product & brand consideration
Inspire potential customers to consider your brand or products when they are researching or shopping for specific products.
Engage with people who have demonstrated interest in your brand.
Inspire people to consider your products or brand in the future.

Reach & brand awareness

Reach a broad audience while using your brand efficiently.
Increase awareness among relevant audiences.
Use a variety of ad formats designed to get visitors to recognize your business.

Goals for App campaigns

App Promotion

Drive app engagement and installs with an automated campaign showing ads on the Google search network, Google play, display network, within other apps, and on youtube.

I hope you find the right campaign objective for your business ads promotion and drive maximum paid traffic to grow your sales and scale up your conversions.

And make sure you implement the above-mentioned points to grow your business using paid traffic.

You can also drive more traffic using SEO Optimization services.

Webibazaar Templates provides many Web services Such as PSD to Prestashop, PSD to BigCommerce, PSD to Opencart, Website Design Audit Service, Etc.