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Using Instagram Reels To Market Your Ecommerce Store

Among all social media platforms, Instagram is the best platform to market your eCommerce Business.

Especially if you are selling clothes, organic food, footwear, or any other stylish things you are selling in the store then.

Instagram is the place where you can find your targeted audience and better engagement compared to Facebook.

Since TikTok’s future seems unsteady in major countries like the USA and got banned in India, Instagram has recently taken a gigantic jump and introduced its Reel feature.

After the success of Stories and IG-TV, Instagram is in a never stopping mood.

Instagram is allowing e-commerce or any other brands to connect with their customers and new users to grow their business.

As of January 2020, there are nearly 1 billion monthly active users on Instagram.

However, Instagram reels allow users to make interesting videos with some effects and other stuff right within an app.

When people go to Reels options they will see a great number of videos from multifarious people and content-worthy videos that can engage viewers with your profile.

If you have an eCommerce templates store then you’ll have a kind chance to get started with Reels and get your customers and prolong your social media engagement.

In this article, we are going to tell you why Instagram Reels are important, and how you are going to start by creating Reel videos of your brand and making a strong profile of your brand on Instagram.

New Digital Marketing Strategy Has Added: Reels

Instagram is offering so many things to brands to market their company and products on its platform.

Whereas, TikTok wasn’t more considered for marketing terms.

Conversely, some e-commerce companies tried their luck and we don’t know if they succeeded or not.

But Instagram’s algorithm works differently as it runs on users’ behavior, either if it’s their normal feed or Reels feed.

Moreover, Instagram is trying hard to cope with today’s changing time and user’s changing behavior.

For instance, in digital marketing, terms and strategies have to change time-to-time because the user’s behavior really matters in this case.

Hence, Reels only offered to make a 15 seconds video but we think that it’s enough time to create hype in your viewers and customers about the product you are about to launch.

If you have a Shopify Computer Store then you can simply attach your store with social media.

Especially, you can directly interact with Instagram and create your videos there, put some effects on it and upload it.

The best features are the maximum time limit and a prime platform for the young generation.

We don’t think that any eCommerce owner would dare to put this platform aside from their digital marketing campaign.

Why Should I Use Instagram Reels To Promote My Brand?

TikTok has an uncertain future, and the biggest countries are blaming TikTok for data breaching and stealing its customer’s private information.

Some strong platform has to come up, and that’s how Instagram stepped in. As it already stated that Instagram has 1 billion monthly active users then your potential customers and target audience is among them.

A bigger social media platform helps you to reach a bigger audience and gives you a wider space to promote your product and brand in image form and video form.

Related: Best 5 Habits To Successful Social Media Experts

Increasing Your Brand Awareness

To increase your brand awareness you need to go viral or become sensational on the platform.

There’s an unrealistic thin string between going viral or not. That’s not a problem and many e-commerce owners don’t give much credence to it.

In the sense of going viral, at least, e-commerce owners should try to appear on the user’s Reel feed.

If you are using the PrestaShop template then all you have to do is to make your advertisement, add a sneak peek of your store, and put some words throughout the video but it should be more catchy, therefore viewers wouldn’t find any difficulties in making your 15 seconds brand video viral.

There ain’t anything bad for going viral because it gives you and your brand recognition and spread awareness among users and maybe some of them would notice you and visit your web store.

Keeping New Generation In Mind

What does the new generation want when they step into the digital world? New & trendy fashionable clothes, make-up kits, stylish footwear and all.

If you own a store from any of those categories then congratulations, you have now more chances to get a new generation’s attention only if your marketing strategy is creative enough.

In a Top WordPress Theme Store, owners can select one of their top-selling products and include it for a Reel video, or if your store is about to launch then you are in for a real treat because you wouldn’t find any other way to create hype among your audience as effectively as reel video does.

You are targeting a wide amount of audience here on Instagram. So make sure that everything works according to your plan.

Advantages Of Creating Instagram Reel Profile For Your Brand

No matter how much cringe content TikTok used to show on its feed, Instagram doesn’t work like that.

This platform is run according to the user’s behavior so if the user clicks on the content-base video, his/her feed will be flood with good videos.

From taking browsing and history data you can upload your reel advertising video on Instagram reels and you will end up getting better engagement, turning those viewers into your brand followers.

For example, if a viewer likes the post of your brand then their feed will be fill with your reel videos and other same product-related brands.

It simply means users will only see what they love to see on their Instagram feed.

If you are an entrepreneur and have a Best WooCommerce Store and also you are working on a budget with Social Marketing then Instagram is the best platform for you if you have fashion-based products.

You don’t need any extra editing software, all visuals are available on the app.

All you have to do is to record your video on a good camera but the frame should be steady.

In contrast, you have to show your audience that you have recorded this video more professionally.

Instagram is suggesting reel videos on the main feed where users can easily see videos and get notice.

Wrapping Up In Reels

In this article, we only gave you the surface knowledge about Instagram reels. And how you are going to achieve the milestone while creating videos. Of your brand and get recognition from your viewers.

Reels can easily promote your brand and product while containing suspense, which gives viewers enough hype.

Instagram charges per hour rate. So be careful when you decide on your budget.

A low budget means your post will reach only a minimum number of audiences.

But don’t worry, get start from there and you will achieve your goal one by one easily.

Webibazaar Templates also provides Website themes for eCommerce platforms like Prestashop, Shopify, Opencart, WordPress, Etc.

New Trend For ECommerce: Booking Products Online

As the world enters the new digital era, where everyone is heading toward digital solutions. Many websites have adopted new things and are taking an initial step that makes them closer to the new digital world.

In this sense, customers are buying things online and they want everything delivered to their doorsteps. ECommerce Themes businesses are helping out and reaching potential audiences.

These days, customers have become very smart, before they purchase a product from your store.

They probably get the full knowledge about that product from other sources.

If they want to purchase an iPhone from your store then they already have an idea about its specifications.

However, in today’s time, especially online booking websites offer a well-optimized pre-order function.

That makes it easy for customers to confirm their order from home before the official release date of that product.

Those days have gone now when people used to stand in a queue, and wait for their number to pre-order.

Their product and again on products’ official release date stand in the queue for hours waiting for their number to come and get the product.

A time-consuming process. But it ends now, you don’t have to stand in a queue unless it’s a special Friday offer at your nearest retail store.

Tips to Use Pre-Booking Functionality On Your Store

Consistency Of User Experience

Running an eCommerce Housewares PrestaShop Website Themes website is not that easy job.

You have to take care of everything. From visuals to content to the user’s interaction to most importantly user experience.

When customers come to your store they know exactly why they are here? And what they are going to do at your store?

It’s an opportunity for you to show them what you are capable of doing.

You must be thinking about what user experience has to do with the pre-booking function? We have an answer for you.

If you have a Shopify eCommerce Templates store then you know that you can share your brand on social media too.

Introducing pre-booking functionality can also be able to be shared on social media and bring social media users to your eCommerce WordPress store.

If you have a pre-booking tool integrated into your store then your upcoming product and user experience.

Can run parallel to each other and your customers can interact with your brand or website so easily.

Related: ECommerce Business Measures For Entrepreneur – Webibazaar

24/7 Availability For Short-Time

It’s not like any offline business where customers have the only numbers of hours to register for the upcoming product.

You can not find a single person sitting in a retail store 24/7 waiting for the customers to pre-register the product.

No, you will not find any. With online booking, your customers can come at any time and register for the upcoming product.

In PrestaShop Themes 1.7 stores you can simply highlight this function with the help of different marketing strategies.

You can remind your customers through email, push notifications, and SMS. You can increase your customer’s excitement and increase the purchase numbers of your upcoming product.

Responsive Layout

Your Website’s booking and its availability should look responsive on the website and mobile screen.

Customers are really into mobile phones as they want to operate everything from their mobile phone.

Therefore it has become very important for you to provide the best experience when customers come to your store by using any device and visit booking functionality.

If you have a multi-store WordPress Themes store then you can get the experience from WooCommerce.

As they are providing booking product availability to integrate on your website.

Cancellation Availability

Let’s understand this with the only example. If you have booked a new phone from the offline store.

In a matter of time, you discovered that a new phone from a different company is also launching the phone.

Which is better and a little bit cheaper compared to that phone which you’ve already registered some times ago.

Now when you go back to the cancellation process they won’t accept your submission.

Either you feel pity in your life thinking “why do I rush so much to buy this phone?” you’d do nothing.

On the other hand, the online booking system works simply and works for user experience.

For instance, if you have an OpenCart Themes store then it will give you the best reservation system.

Where your customers can simply cancel your pre-booking product anytime.

Moreover, by making this system available your customers will never leave your store anyway as you are giving them exactly what they’ve asked for.

Integration Of Google Calendar

Well, to hype customers’ excitement you can also add time and date so that your customers can stay up to date with your product.

This time your customers are more excited about the new product so it’s your customer time to check your website or application every day until you release the product.

For this concern, Google will help you with this. You can simply schedule your targeted date and send it to your customers to track it every day until the release date of your product arrives.

New Pre-Booking Trend

As we have already discussed, people want new things time-to-time when they become a customer of any online store.

If you want to keep up with new technology then you have to change your business style too. And pre-booking functionality will help you with it.

Since the retail shop lacks availability and eCommerce online business is the only thing where people can put their trust easily.

Pre-register functionality is the one that will provide a seamless user experience in the new world.

Final Words

Customers are the most enthusiastic about everything. When it comes to shopping they can’t wait to purchase the product which they like the most.

In this context, you are giving your customers a hype by showing them that one of the potential products is about to come then how can customers control their excitement?

Tell us below are you using this functionality in your store? If you are using it then share with us the moment so that other owners can also learn from you and so do we.

Omnichannel Marketing For eCommerce Is Essential For Your Success

Omnichannel marketing has become a new thing in the eCommerce Business over the past few years. Everyone has their perception of this marketing term.

Sometimes people take unnecessary and not enough knowledge about this marketing strategy and apply it to their business without even knowing it properly.

ECommerce has evolved now and so do the users. It has become more difficult for owners to run one channel with a high volume of traffic.

Therefore, this time owners are taking advantage of omnichannel or multi-channel to provide a seamless experience to customers.

This is what omnichannel marketing stands for.

There are so many advantages omnichannel has if you acquire it in your eCommerce business.

However, in this article, we are going to enlighten you about omnichannel and its advantages. So keep up with us till the end.

What Is Omnichannel?

Omnichannel marketing is the strategy that aims to provide a hassle-free user experience to your customers in your eCommerce store.

Moreover, this experience lasts from the beginning to the end, and no matter which channel they are using they get the same experience.

This marketing strategy can apply to your business in various ways. When customers visit your store and they get from one channel to another, your customer experience should be continuous.

If any transition occurs, the user experience will fall apart instantaneously and your customer will also leave your store.

This is a little dramatic. When your customer visits your store and if they are stunned by what you have in the store, either it’s Website Design Templates, visuals, or product it leaves the first impression in your customer’s eyes.

If you have multiple channels then your execution will be the same throughout all your channels.

Check: Digital Marketing Website Templates And Themes – Webibazaar

Steps To Get Started With Omnichannel Marketing

Well, starting with any marketing strategy it’s not that easy to get started with. If you are willing to acquire an omnichannel you truly have to change the style and the way you are doing business.

Although your changes should be appropriate enough and look extreme at the same time.

If you end up applying a standard or simple strategy on your omnichannel then the results wouldn’t be the same as you were expecting them to be.

For example, if you have a Shopify Store then you need a lot of work on it

It’s a pain in the head when you choose an omnichannel for your store. Regardless, if it applies well to your business then it will help you to get from your business what you never expected before.

You can also get some ready-made tools for omnichannel that seamlessly helps you in omnichannel business.

Here are some of the vital steps of Omnichannel marketing.

Using Customer’s Data From Your Store

Collecting data of your customers from your store is not that big of a deal, conversely, what matters is how you are going to utilize that data?

When your customer enters your store to purchase a product in the end, this entire journey from beginning to end is the user experience.

If you want to track all the steps, you need to analyze all your available channels.

If you are using a Responsive WordPress theme Store then, it will become easy for you to track your customers from social media to your store, and everything becomes easy for you to define your customer’s behavior and their user experience.

To achieve more customer data you need to look towards your customer’s feedback on your store, your store’s social media accounts, and other community pages.

Those are the places where you get to know your customer’s actual attitude towards your brand.

Once you have started solving your customer’s problems in feedback then you will understand the rising value of your store.

And the deeper meaning of customer data from which you can understand how to provide the rest of the user experience to customers.

Personalization Content For Customers

One of the major things your customers always want from you is to personalize content.

Before personalizing your content you have to figure out your customer’s behavior from your store to Social Media Handle and community.

You can’t just simply recommend your customers anything.

If you want to personalize your content you need to understand their desire, divide them into multifarious groups and start personalizing them with your content, product, or service.

If you are using PrestaShop Themes then you can add a custom analytics dashboard to it and get to know your customer’s behavior.

Moreover, analyzing your customer’s data has never been that easy. You have to go through a lot of processes.

By the time you can hire someone with good analytical skills but at the beginning, you are the one who has to know the audience.

It also depends on which tool you are using now. Targeting your audience with embedded proof and great details will help you to comprehend the whole analytics structure in context.

Do You Have Mobile-Friendly Design?

ECommerce Pets Shopify stores users have now grown rapidly and the device they use to shop from their mobile phones.

In this sense, you have to make your store mobile-friendly, even your web design perfectly fits every digital device.

In the context of omnichannel marketing, it works online and offline channels. More than half of the world’s population uses mobile phones.

All eCommerce Platforms have become mobile-friendly, and are perfectly great examples of how web stores will look graceful on every device.

Optimizing your web store according to device size will help you to gain more potential customers and all the customers will find it easier to stay in your store for a long time and don’t hesitate to buy anything from your store on their first-time visit.

Summing Up

Planting seeds of omnichannel marketing in your eCommerce is a dramatic process. For instance, it is considered one of the effective marketing strategies among those who truly understand it in better ways and successfully applied it to their business.

If you also apply it in your business then you will see a number of advantages in your business like growing sales and great ROI as well.

If you are planning to use an omnichannel strategy in your business then it is the right time for you to create your omnichannel strategy with those steps included and see the better results will come to you. It does take quality time but it’s worth it.

Webibazaar Templates also provides Website themes for eCommerce platforms like Prestashop, Shopify, Opencart, WordPress, Etc.

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Referral Marketing For Your Online eCommerce Store

Referral programs or marketing isn’t a new thing. We have probably heard about it somewhere and several times or maybe for once.

In the context of a Web Design Themes business, it is proven to help gain more product sales.

Moreover, it will not cost you more than any other tactic that promised to gain more sales but couldn’t work properly.

Referral marketing is all about trust. No matter what tactics you use for your customers to buy a product from your store, they only buy it when their family or friends strongly suggest to them about your product to buy.

In this article, we are going to see how you can introduce a referral program with the use of several tips and gain more customers to your eCommerce Themes Store with embedded trust.

What Is Referral Marketing?

Referral marketing is a part of a standard marketing strategy that is highly adopted by eCommerce owners and redefined by digital marketing strategies.

Though, it’s renowned for digital marketing, nevertheless.

It is done by word of mouth. For instance, digital marketers give it a new touch and use it on social media and other platforms effectively.

In the eCommerce market, referral marketing is an effective way to spread the word about your brand & product.

Compared with other eCommerce Web template stores, they may use other marketing strategies such as SEO strategies and pay per click, and so on.

It will help their audience to find them on the search engine but can’t be enough to rank them higher.

If you take help from referral marketing then you can gain trust in your customers which results in more traffic to your store and help you to rank higher on the search engine.

What Things Should Be Included in Referral Marketing?

Acquiring referral marketing is simple but implementing it in your eCommerce store takes some amount of time.

This marketing strategy costs you nothing more than a few dollars. In general, it benefits you with loyal customers and great growth in ROI.

Let’s assume if you have an eCommerce Shopify Themes store, and use referral marketing as your upcoming strategy.

Then it will become easy for you to connect with the social media audience and simply bring them to your store.

it’s very obvious that your competitors have already used referral marketing. Therefore, before applying to your web store.

You should conduct research first on the internet and then take ethical steps in your store. Remember you are indirectly stepping into the competition with a gigantic firm like Amazon so take every step carefully before doing anything.

Let’s hope you are thinking about the same things to provide in your upcoming referral program.

Giving Cash

One of the most lucrative and standard things is to offer cash in exchange for a referral.

If it works for you then you can offer it to the first-time visitor who buys a product from your store for the first time.

Providing the cash only has become an old fashion now, you can come up with the idea that your customers come again to your store to purchase more products.

If you have an on-store wallet facility then you can send that money into your customer’s wallets and tell them to use that money to purchase a product.

Read: 30+ Free Marketing Tools That Will Help You To Start Your Marketing

Earning Points

This is one of the most exciting things ever. When you tell your customers that they will receive certain points if they refer to your store/product with their family & friends.

These points can be used for a discount, gift card, cash, or any other unique ideas.

If you have a themes store then you can simply create a new tab on your home page and decorate it with unique content and visuals.

Sometimes people think that the point system is spam and they don’t get any points after referring links to someone else. Therefore, people are not highly interest in this tactic.

Free Gift With Product

This is something that your customers don’t expect from you, SURPRISE. The best-selling product, the better your experience.

If a customer gets a gift best-selling product then these words can be share on an extreme level on social media or community or on any platform.

Giving a gift with the product without telling your customers is the best move you’ve ever taken in your referral marketing.

With this referral tactic, you can make a never-ending bond with your customers and get new customers as well.

Especially eCommerce Personal Branding WordPress Theme Stores use this gift tactic to get customers and their trust too.

Keep An Eye On Your Referral Program

If you are running a business and not keeping an eye on your every static then what’s the point though?

Surveilling the data of your business is the thing you have to play with it pretty close to the chest.

If you fail or even neglect one major thing then you might end up at some major or minor fallback into your customer’s experience, product sale, and downfall in your ROI.

In the context of the referral program, you have to keep checking referral data throughout the day. Are your customers getting advantages or not?

Is your referral program working or not? How many customers have got the advantages of your referral program?

This WooCommerce Themes Store would help you to manage things like this.

Send each customer an email who has witnessed your referral program and appreciates their hard work to promote your company within their family, friends, and their community.

Remember without your customers, this referral program is nothing.

Referral Conclusion

Unlike any other marketing strategy, referral marketing is adhering to standard marketing terms.

Conversely, the difference is that the digital term takes it and gives it new decoration so that it will look great on your web store and every social media platform.

If you want to do referral marketing then, it has so many tactics but here we just told you the standard one because these are the basics where everyone started their marketing and introduced them in their eCommerce PrestaShop themes store.

Remember, be good with your customers and don’t do anything which makes you and your store spam.

Other than Best Of Luck with your referral marketing.

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