Webibazaar Templates

Latest Email Marketing Trends For 2023

In this pacing world, every trendy thing is temporary. There’s no shortage of digital marketing tactics regardless of whether its basics have adhered to the standard marketing terms; conversely, the style is changing from time to time.

Email marketing is one of those kinds that have no shortage of forecasting; it’s a marketing style. Each year it comes with new trends, therefore why would you sit and forecast its trends? Why don’t just utilize and enjoy its current trends?

ECommerce Businesses have adopted an email marketing strategy on an extreme level. However, sometimes eCommerce businesses are in a dilemma of what effective and responsive email marketing strategy toolkit we use which left a long impression on customers?

Every email marketing design has a unique approach. It is unnecessary to say one design is better than another.

However, in the following article, you will discover the importance of adopting the latest marketing trends certainly for email marketing.

Moreover, you can also select one specific and appropriate trend for your upcoming strategy.

Before we directly go on a 2nd gear we should’ve started from the first one. It has been a year or maybe more than a year since you did ask yourself even for once why should I go or care about e-mail marketing? Let us break this question for you.

Why Should I Care About Email Marketing?

This marketing term is far beyond our or every marketer’s conception. In contrast, to its changing aspects of design, content, and branding style.

According to the data provided by statista.com, in 2019 the number of global email users counted at 3.9 billion although this number is all set to grow to 4.48 billion in 2024.

For intense, every user especially entrepreneurs and youngblood have more than one account. One is for personal use and the second one is for professional use. As they call themselves Freelancers and that’s how freelancers maintain their email security are we right?

The deeper you go, the more things you get in the ocean of marketing. According to some online studies, email marketing ROI is 122% which is much higher than any other marketing type.

Besides, the open rates of emails of brands are varied by the industry. Almost 28% of emails from retailers have been opened by receivers.

Now, let’s get back to you. Let’s honestly say, you are new in the eCommerce world moreover. The biggest concern you is how can you cope and compete with rapidly increasing unique marketing terms which are heavily adopted by known firms.

We are not frightening you, we are letting you know the truth which is not concealed.

We have a solution for you though. You have to accept changing email marketing facts and apply it, anyone, into your strategy.

Read: Digital Marketing Website Templates and themes

Several Email Marketing Trends You Should Keep In Your Mind To Create Strategy

All the marketing manners are adhering to the standard strategies, in other words, it’s a core part. All the latest and trendy manners are built on the standards strategy.

Old-school may feel old conversely it’s a pioneer of everything you and us are utilizing now to promote our brand.

Now, we will not waste our time and go on to the 2nd gear.

Time To Think For SmartPhone

People are now shifting to something which gives them instantaneous results within minutes or seconds.

Here, some of the data we collect is for you regarding how much users are utilizing smartphone and email services as well.

There are more than 3.9 billion people are using a smartphone, which probably considers 51% of the global population
There are 1.5 billion Gmail accounts in use
85% of users use smartphones to check emails.
47% of users use Gmail mobile application to check emails

There is also other research conducted by the researchers on the internet about how much email has opened in gigantic numbers on a mobile phone compared with its open rate on the desktop.

If you have an eCommerce Shopify Themes for a mobile app then everything is so simple for you. Let us clear this phrase, you are promoting your e-commerce mobile store with mobile email marketing to get the attention of mobile users.

During this pandemic, every gigantic firm is preparing to siphon a mobile approach to reach customers. This is the click and earnings revenue process i.e. with the help of proper email design you can increase click on your mail and boost your revenue as well.

Just make sure that you stay away from becoming a SPAM in the eyes of your customers.

Decrease The layout In the Email

You can find some owners who want simple but trendy designs then this trend is basically for those who admire simplicity in email marketing with trendy looks.

If you select this design for your upcoming email marketing strategy then it will not take long to create this template. Go for layout and select beautiful which has a less complicated & ingenious design.

Before selecting this theme, you make sure about who’s your targeted audience. In general, the younger generation loves colorful and bright layouts whereas adults prefer a simple ones.

If you ever noticed that most email marketing templates include or use a glimpse of their web store. Also, templates are the ones that can be easily used in your email template, especially in this category.

Minimizing layouts in templates isn’t a new concept for email marketing. Besides, you can call it an improvised version of this strategy for that audience who prefers simple and gives rest to their eyes.

The mixture of standard copy, 2 simple columns, and artistic use of background is the best combination of simple work and deserves a place in your email marketing layout.

Integrate Social Media Post Into Email Template

Compiling your Social Media Marketing Post into your email marketing is a very bold move. This strategy is not that popular now. Nevertheless, this template’s time will also come very soon.

The meaning of this template is you can add your social media logos, your social media accounts link, and even your products and services photos too. This tactic is specifically used to generate hype in your customers with the help of engaging content.

If you take a look into the above template, then you can simply see their post in the form of photos and if you can set an eye on each photo then they provide each of their social media account links such as Instagram, Twitter, Vimeo, YouTube, Tumblr, Pinterest.

You can also do the same thing. Not like this, because if you copy this then it would probably be called plagiarism, we are kidding. Take inspiration from it and introduce your audience to a unique version of your idea.

Entering Into The Dark Mode

The digital world is becoming dark now. It’s not what you think we are talking about. Every social media platform like Facebook, YouTube, or Whatsapp has become dark even smartphones have introduced a Dark UI theme so why can’t we just put email templates aside from this trend?

Many of us think that Dark Mode is a new thing.No, but It isn’t. We vividly remember about when it competed with other email marketing Website templates. Conversely, it came into the limelight when Apple and Facebook introduced its dark mode in 2019.

The process to choose and decide on the design of a dark theme is kind of simple. Just choose the dark background and or much darker palette for your email layout.

If we talk about the color grinding then on the black background everyone usually goes with the white text color. Moreover, it also matches each other and your product will shine in this PrestaShop template.

Before we wrap up we have something to tell you about Email Marketing Strategy for 2020. Not for the Upcoming year but we are talking about the present not forecasting the future.

Stay focused, plan, develop & execute your strategy
Sharp your segment for 2020
Set a milestone your ideas and plans will take you there
Be creative
Set your ideal goal, business strategy, and marketing tactics clear

It’s Time To Wrap Up

Technology, business ideas & strategy, etc are not permanent; their way of work is to keep changing every year. As we already told you, don’t make predictions about designs, just enjoy the current one and create a prominent ROI from it.

In the context of Email marketing, you should select one suitable for you. We are not saying that select this or that. We are here to clear your confusion about this strategy.

However, demographics are changing from time to time so make sure you choose it appropriately and also keep your targeted audience in your mind at the same time.

Using Creativity In Digital Advertising For The 21st Century’s People

Creativity is one of the most essential elements of every digital advertising work. If you have eCommerce website templates then it should be required to have creativity in your theme and website. Customers want a new experience whenever they visit your website or application.

The Same enthusiasm applies to the marketing term. Especially in 21st-century advertising, any product is a master key to bringing new customers.

For example, if you have the Best OpenCart Template Store and you want your customer to know about your store’s existence.

Then, my friend, you should probably take the help of creative ads therefore your customers get to know about your digital store’s presence.

Our eyes are always in search of something unique and a specific mixture of color and creative idea when they successfully find any that creative digital image directly hits on our emotions and tell us to know more about that particular company or product.

This, however, is one of the toughest jobs for marketers to bring traffic. Before you begin with any marketing strategy you have to understand it first and make it work ingeniously.

If you successfully get into the mind of your customers then you can get the traffic flow and sell your products easily.

Creative ads can be found on any social media platform like Facebook, Instagram, Twitter, or Linkedin moreover, they can be in a banner, videos, Gif, or images.

The number of advertising showcases is increasing rapidly so does the pressure on creativity too. These days a normal person is witnessing between 6000 to 10,000 ads on a single day on a different social media platform.

It has become more important for brands to show embedded creativity that leads to the client in nostalgia and create an endless experience that makes your unique ad concept top the list.

Creativity = Performance

In the 21st century, all of the platforms have turned digital. They are all providing visual content to us. Moreover, it also stated that creativity is a master key to marketing your content on multifarious social media platforms.

Facebook and Linked in support of social networking
Microblogging is for Twitter and Tumblr
Instagram & Snapchat emphasize images whereas Pinterest embark visual contact with the users
Youtube, Facebook Live, and Vimeo interact with users with video content.

Astronomically, agencies are spending more than 25% on Social Media Marketing. Brands’ campaigns are more creative and their effective banner ads strategy can pop up on any social media platform or any individual website.

Splendid work on creative ads can be turned into showcasing ads on the loop on social media. For example, today if you open Youtube and click on any video, I am sure you will see Snapchat ads on every possible youtube video.

No matter what, if people got irritated by that ad or not, YouTube will still be showing you if you like it or not. Believe me, 10 out of 1 person installed Snapchat after seeing the ad on YouTube.

Creative and unique quality means high ROI. As per the report of ARF, The more platforms, the more effective. They also added that the “Optimum blend between traditional media and digital media is almost the same”.

Creating a Creative Strategy

Digital advertising Marketers have to engage themselves with trends and creative ideas that drive engagement and become memorable. However, a unique strategy and approach to the creative process both have to stay connected with each other to get a tremendous result.

If you have a Shopify Theme Store Web Design then it will allow you to market your product directly on social media. All you have to do is to create a unique strategy to promote your products.

Apart from all of this, you’re gonna have to put the following things in your mind while formatting something creative.

For which platform are you creating your strategy?
Do you know your targeted audience? If yes then, how well do you release your unique approach to them?
Do you also have a unique concept of ad marketing?
How good is your ad gonna look on multifarious devices?
Are your goals really appropriate and formatted well in your creative marketing campaign?

Standard Yet Creative Ads Strategies In 2022

Digital Banner

This is the totally digitized version of banners we see on highways and in the cities. You can see these banners easily now all over the internet.

Digital Advertising In-Game Ads

What person in this world doesn’t love to play a game? Moreover, it is the easiest person to reach the audience because the majority of people spend their time on mobile games, and putting ads on this would be the best marketing strategy for anyone.

Email

This marketing strategy has become more sophisticated. In contrast, you can send an email directly to your targeted audience and chances are also high to get their response in return.

All you have to do is to prepare one HTML email design including some factors such as adding your products and showing your availability on social media by showcasing social media icons.

And some cheesy copywriting and eye-luring design. If you include all of this stuff then you will end up with the best marketing strategy. Besides, remember don’t get into the SPAM emailing.

Social Media Ads

Twitter, Instagram, Reddit, and Linkedin, Facebook is the standard choice for many users.

They all are getting more than they expected with their pay per policy and are beneficial for your business too.

Video Ads

World’s largest video streaming network, providing video ad features to their customers. Before the video begins, in between the video, and after the video ends, Youtube streams ad videos so that users can see that and notice your product and service along with your brand.

Paid Search Ads

One of the most lovable features for every digital advertising marketer in the house. With this feature, ads will appear on different search engines and advertisers pay only when they receive a click on them.

All The Creativity Lands on Customers

No matter how much uniqueness & creativity we load up in creating ads, at the end of the day, all will be consumed by the audience. After all, it’s the test of any creative mind how well it is creating an impression on the customers when they see it for the first time.

Besides, we are not demotivating digital marketers & business owners by saying that leave it up to customers. We are saying keep endeavoring and know the psychology of customers.

What they want to see and whatnot. Sometimes, forcefully showing pop-up ads can result in reporting as “showing unnecessary images”. Moreover, google notices such things as reporting very seriously. All we have to say is, don’t do any stupid stuff which can decrease your ranking on google.

Maintain your creative content in the visual term. The path and future of digital advertising marketing are too long or maybe it never ends. Discover everything and make it feasible.

Best Premium One Page Checkout PrestaShop 1.7.X Themes

PrestaShop theme One Page Checkout is all about removing some unnecessary steps while the user follows the checkout. In eCommerce biggest issue is low conversion rates just because very few visitors from your visitor complete all steps and buy your products. We see the number of times especially at Webibazaar.com

Webibazaar Templates provide many eCommerce Web design Themes platforms on Best Prestashop themes, Responsive BigCommerce themes, Shopify themes, OpenCart themes, and WooCommerce themes.

If I am talking about abandoned carts then every 10 people out of 100 abandon carts just because the Checkout process is very long. Everything matters like fill the registration form, address fill, and shipping detail is taken much time and people close the page and do not agree to make an order.

Prestashop theme One Page Checkout is very quicker than the Multi-Page Checkout process there is no doubt. This checkout process is included with AJAX making this process more efficient and faster. If we think about it faster and it’s 2X faster than Multi-Page checkout. Users will not be Distracted or Change a minds. Interactivity with Users is fast because AJAX is a response with a real-time and more interactive checkout experience.

Single Page Checkout has an easy navigation process to complete the checkout process. If we talk about design it’s a pretty and fresh look for the checkout process. Admin Can easily maintain enable/disable the one-page checkout options.

One Page Checkout PrestaShop theme Installation:

Go to Backoffice and click on Module Section and Upload a Module.
Upload this zip of ” One Page Checkout “
Wait Till Installation is Successfully done.

Video of Installation & Configuration One Page Checkout PrestaShop theme:

General Features:

If you want to migrate multi-page checkout at any time because admin has options to enable/ disable at any time.
Admin can Handle Test Mode Yes-No for testing purposes.
Admin has the option to Guest Checkout for the guest checkout option while use purchases the product.
Redirect direct to page checkout option for admin.
If the admin wants to do like replace the registration form with the checkout form then the admin can do this.
While if you want to change the position then the admin has option to show the registration form at my address.
If the admin wants to confirm the delivery option before the checkout then the admin can handle it from general settings.
Choose the default payment method like Webibazaar [ PS_CheckoutPayment ] or Wire Payments.
Choose the default carrier [ Like Webibazaar MultiStore ] or Other Store Settings.
Admin can add new customer groups Like Customers, visitors, and Guest.
For Validation and Identification for the Spain and Chile Country.
Like Container Page [ HTML ] [ It is recommended to leave this field with the default settings unless your template has a different identifier and must be changed ].
Admin can add Customer Id [ e.g. 3, 5, 24 ]

Check here Our Best PrestaShop Themes : PrestaShop Themes

Register Features:

Require login to a registered customer [ Yes – No ]
Sometimes we need to save information so the admin can handle this feature.
Always Capital Chractor looks good so admin can capitalize field [ Yes – No ]
Every website has a policy that Requires acceptance of the Privacy Policy before buying.
If the admin wants the request to the Invoice address before buying this can also handle with Yes – No.
The next one is that Directly if you press Yes for the use Same First name and last name for the customer invoice address.
Yes – No with automatically ISO code for the beginning of DNI settings.
Yes – No with automatically ISO code for the beginning of DNI settings in the delivery address.
if you want a request for the confirmation mail then the admin can do it with Yes – No.
Password Request with Yes – No
Option for the auto-generated password [ Yes – No ].
Show Customer group list with Yes – No if admin wants to show group list of every customer.
GeoNames.org provides the city list then the admin can get all lists of cities with GeoNames.org [ Yes – No ].
Same use Postal codes autocomplete from GeoNames.org [ Yes – No ].
Same use address autocomplete from Google [ Yes – No ].

Shipping Features:

Admin can enable compatibility for shopping modules with Yes – No.
Show Description of carries.
Admin can show an image of carries with the click on Yes – No.
Reload Shipping when changing state with the features with the use of the AJAX facility.
Require Postal code to enter admin can handle this one with Yes – No Click.
Carrier Module requires a postal code.
Require city should be entered.
Carrier modules that require the postal code.

Payment Features:

Payment features can handle in 3 Ways:

General
Pay Methods
Ship to Pay

General :
Show images of payments method with Yes – No
Show detailed description of payment Method with Yes No.

Pay Method [ Here you can configure the images, titles, and descriptions of the methods of payment. The recommended images size is 86×49 pixels ]:
PS_CHECKPAYMENT: With use of this you can Title and Description with an image that you need to upload.
PS_WIREPAYMENT: With use of this you can Title and Description with an image that you need to upload.

Ship to Pay [ Choose the payment methods that are available according to the delivery method. ]:
Select the MultiStore with Just Click on PS_Checkpayment and My Carrier.
Admin can Select and DeSelect with Checklist box of PS_CHECKPAYMENT AND PS_WIREPAYMENT

Review:

Require acceptance of terms and conditions before buying with a click on Yes – No.
Show the ” Continue Shopping ” link with Yes – No.
Custom URL for the Continue Shopping Button.
Show Discount Box admin can handle
Show order Message for the Yes – No.
Remove the link from the products admin can do with Yes or No.
Show zoom on the product image.
Show subtotal of products.
The total discount.
Show gift wrapping total
Many Other Features are Available in Review.

Theme Customized:

Admin can customize every colour option from the Theme customized option :

Background colour
Border colour
Colour of images
Text colour
The background colour of the selected blocks
Text colour of the selected blocks
Checkout button colour
Text colour of the checkout button
Already register button colour
Already register text button colour
Login button colour
Login text button colour
Voucher button colour

Related Read: Best Premium PrestaShop Themes In 2022

Field Register:

Manage the Field and add a new field from admin.

Field Position:

It’s an awesome feature to change the field position with just Drag and Drop:

Drag and Drop field position of Three:

Customer.
Delivery.
Invoice.

Social Login :

Customers can log in with popular social sites like:

Facebook
Google
PayPal
Others.

Translate:

Any language admin can translate and Save and Share Translated.

Code Editor:

Admin can add Custom CSS and Custom JS with the help of Code Editor.

Two boxes are available:

Override.CSS
Override.JS

How Looks of Front View :

Just take one sip of Orange juice if you like and grab this functionality and all its features.

This is all about the One Page Checkout Prestashop theme.

We Love to provide support and Just Awesome to view here and read a blog.

Support at: info@webibazaar.com or create a ticket at our help centre: webibazaar.freshdesk.com

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How to install Prestashop theme on localhost

Prestashop theme-friendly URL rewrite for SEO

How to add captcha in the contact form in Prestashop theme

Prestashop Upgrade 1.6 To Latest 1.7 Version

Page Speed Optimization Service

Top 8 Things To Do Before Launching A WordPress Website

Hey there!

Are you planning to shift your enterprise online with WordPress?

Congratulations, You are right on track!

Thousands of new websites get launched every day through WordPress. Therefore, it is indubitable that it is not a piece of cake to build a WordPress website that inspires people and engages heavy traffic to your website is not a piece of cake.

But the good news is numerous WordPress website examples have gained popularity in a concise period.

Although, it is undeniable that a website with an eye-catching WordPress website design and innovative features can turn out to be super lucrative if you consider long-term growth.

Our experts have spent ample time and detailed research to finally shortlist the top 8 things you should consider before launching a WordPress website.

So let’s get started.

Device Compatibility

It would be best if you double-checked that your WordPress website is compatible with all kinds of devices such as desktops, mobiles, and tablets. You can also take the assistance of device-compatibility tools like BrowserStack to check the readability of text and navigation convenience.

The highly responsive themes of web bazaar auto-arrange themselves on display perfectly, although it would be best to cross-check for mental satisfaction.

Cross-Browser Compatibility

A website with great design and functionality may still negatively impact your brand if it is incompatible with different browsers like chrome, bing, and safari. Therefore, you should perfect even the minutest details for achieving ultimate perfection.

Therefore, you run through your WordPress website demo and ensure that logos, images, icons, and all other sections are placed at their specified position and look professional.

We provide Shopify Templates, and PrestaShop themes for creating your online eCommerce store and website.

Does my Website look Awesome?

I know that it may sound like a weird question, but you need to ask this question yourself eventually.

Now that you are finally about to launch your very own website, I am sure that you have invested your ample time, research, and human resources into it. But it’s harsh to say that all your efforts can go in vain if the front-end of your website is not attractive enough.

Hence, it would be best to hire a professional WordPress website designer as they can render even the most ignorant errors from your website to make it flawless.

Related Read: The SEO benefits of creating a website with WordPress

Must-have Pages

There are several pages that every WordPress website should have on their website, and the first thing most of the visitors scroll in is mostly a must-have page. For instance, A Contact US page includes all the necessary details and an additional form through which a person can contact you.

An About US page through which the visitors can get an insight about your website. Moreover, you must include sections like careers, hire us, blogs and portfolio in the menu section for offering maximum ease to the visitors.

Test all the links

One link on your website which ends up redirecting your potential client to an error 404 page can end the story for you. There is fierce competition in the industry, and you can’t afford to lose potential clients over silly dead links.

Make sure that your WordPress website offers an unforgettable experience to the users. If possible, check all the links by yourself that redirect the desired page or hire a professional WordPress website developer who will do the deed for you.

Security

Unquestionably website security is one of the most crucial aspects you should consider as a priority. Also, if you have a payment gateway through which your user’s data is stored on your website, you are legally obliged to protect that data.

Here are a few tips which will help you secure your website:

Periodic Backups
Consistent updates
Plugins
Change username& passwords regularly
Limit login attempts for avoiding password guessing
Use HTTPS’s SSL certification
Hide your admin page
Disable file editing

Search Engine Optimization

Since you are just about to launch your WordPress website, it is highly recommended to focus on search engine optimization from the very beginning. Learn operating google analytics, google search console, and other SEO tools to publish content that is algorithm friendly.

In addition to being SEO friendly, it increases the probability of your content rising in the SERP’s ranking significantly.

Most Important: 9 major SEO mistakes that are hurting your blog

Content Quality

Make sure that all the content you are publishing on the website is grammar-free, plagiarism-free, and all the information is proofread before you publish it. Moreover, your content should be informative, engaging, and relevant to the product or service you are offering.

Try writing content on trending topics of your niche and applying search engine optimization techniques to your posting to increase your SERP’s ranking. It should be your ultimate goal if you are launching a website.

Grand Launch

Now that you are well-acquainted with all the factors you must consider before launching your WordPress website; you are all set to make a grand entrance into the virtual world.

But the story is not yet finished; the final thing you should consider is your website’s social media branding and promotion.

Also, if you are rebranding your enterprise in an all-new way, then a social media profile becomes an indispensable part of your success journey. Finally, if you are looking for a reliable company renowned in custom WordPress website development, you can consider Webibazaar for a high-satisfactory service.

Please stay connected with us for more WordPress-related content.