Webibazaar Templates

The SEO Benefits of Creating a Website with WordPress

SEO is an abbreviation for Search Engine Optimization. SEO suggestions are meant to assist your site in ranking higher and more correctly in search engines like Google. Assume you have a blog about XYZ.

How many pages of results do people have to browse through when they Google XYZ before they find a link to your blog? The purpose of excellent SEO is to improve your website’s SERP (Search Engine Results Page) rating.

Almost every firm today has a digital presence and those that don’t should have one. There are a lot of other sites to compete with, whether you’re a small business, freelancer, or blogger, and everyone wants to rank higher for good reason.

Optimizing your website with WordPress SEO for search engines makes it easy for search engines like Google to comprehend what you’re selling, which aids customers in finding your company.

You will begin to rank higher in search results after search engines comprehend the objective of your website. SEO, which stands for search engine optimization, is responsible for all of this.

SEO Fundamentals–

Create distinct, appropriate page titles.
Use the “description” meta tag.
Enhancing the Site’s Structure
Improve the organization of your URLs.
Make your website easy to use.
Content Optimization It provides high-quality content and services.
Optimize your use of photos by writing stronger anchor text.
Use heading tags correctly.
Taking Care of Crawlers
Make good use of robots.txt.
Be mindful of the rel=”nofollow” attribute for links.
SEO for Mobile Devices
Notify Google about mobile websites.
Accurately direct mobile users
Analysis and Promotions
You should promote your website in the correct places.
Utilize free webmaster tools.

When it comes to maintaining a website, speed is crucial. It is an important factor in determining bounce rate, conversions, customer happiness, and search rankings. Even a fraction of a second may make a significant difference. As a result, making ensuring your site loads as quickly as possible should be a top focus.

Even using some of the aforementioned approaches can significantly reduce your loading time. Remember, you don’t have to do everything. Concentrate on what is feasible given your resources and knowledge. Webibazaar provide popular Website Themes amd Templates like Shopify Themes, PrestaShop Templates, BigCommerce and WooCommerce themes.

Simultaneously, it is critical to realize that speed is not everything. You should never delete critical or necessary site elements to make your site quicker. Every action you take on your website should be done with the final objective in mind.

WordPress SEO has been a significant part of my professional life for over 10 years. Over the last decade, I’ve found and solved many of the problems and possibilities that businesses encounter while improving their websites.

Why is WordPress the best platform for SEO?

Small changes to elements of your website with wordpress are frequently used in search engine optimization.

When seen alone, these modifications may appear to be minor enhancements, but when coupled with other optimizations, they may have a significant influence on your site’s user experience and performance in organic search results.

You’re probably already familiar with many of the subjects covered in this tutorial because they’re necessary components of any website with wordpress, but you might not be getting the most out of them.

There are so many reasons why WordPress is the best.

Some of the most common reasons are below:

WordPress is compatible with Google and other search engines, offers a plethora of themes and plugins for sophisticated SEO optimization service, is fast and mobile-friendly, community-supported, secure, and simple to use. In conclusion, WordPress is the ideal CMS for SEO and constructing high-ranking websites.
WordPress is one of the most user-friendly and robust platforms for promoting your company on the internet. There are simpler systems, but most of them lack the capability provided by WordPress. There are a few sturdy platforms, but they are tough for beginners to use.
WordPress, a content management system (CMS), is an excellent tool for entrepreneurs and businesses to exhibit their products and services, improve their search engine rankings, and sell themselves to potential clients. It allows you to post written material, sell items and services through an online storefront, or simply share images and videos of your work.
It’s deep and complicated, with a plethora of hidden layers.
But, and this is what I like about it, it’s still quite simple to use if you’re a beginner.
It’s the equivalent of being grant a racing car as a personal vehicle. In the hands of an expert, it can go at speeds of 200 mph or more around a race circuit. However, in the hands of a dedicated amateur, it is still possible to drive it to work. It will just get you there faster than the other automobiles on the road.

WordPress is the ideal CMS for SEO and constructing high-ranking website with wordpress

Using WordPress, as it provides you with various benefits in SEO. The software allows you to take care of a lot of key areas, especially when it comes to the on-page SEO of any website with WordPress.

Proper HTML markup — Despite being mainly built in PHP, WordPress generates HTML pages that search engines can readily interpret. The most recent generation of themes (such as Genesis) has even begun to take advantage of HTML5 and the benefits it delivers.

Permalinks that are SEO-friendly – WordPress has the option to utilize so-called “beautiful” permalinks. So, WordPress SEO is the best choice.

Title tag and headings — One of the most significant aspects of on-page SEO is the title of a page, generally wrapped with H1 tags. It notifies Google about the information in your text and gives it structure, together with other heading tags. WordPress enables you to do all of this without having to manually write the appropriate HTML elements.

Simple content generation

Content has evolved into a tool for standing out in search engines. Fortunately, WordPress, as a previous blogging platform, enables generating high-quality material as simple as using a word processor. Multimedia content such as films and photographs is also acceptable.

Optimized pictures – Speaking of images, the WordPress editor allows you to better optimize them in addition to adding photos and other graphics to your post. After that, we can say WordPress SEO is the best choice.

Every WordPress.com blog includes an XML sitemap. In your browser’s URL bar, type yourblogname.wordpress.com/sitemap.xml to view your sitemap. Because what you see there is code, it is not intend to be easily understandable by humans.

The Googlebot, on the other hand, sees it as a hot guide to the latest and best on your site. WordPress.com also sends notifications to Google whenever you publish or change a post or page.

This is similar to how your email subscribers receive updates. Every time you publish something, you’re telling Google to look at it.

In the end, I just want to conclude that there are a lot of SEO Plugins. Apart from themes and core WordPress features, there are a plethora of WordPress plugins available to enhance the platform’s SEO potential.

Yoast SEO, Math Rank SEO, and All-in-One SEO Pack are three plugins that we frequently discuss, but there are many more.

Do you need a business license to sell on Shopify?

It is a general question among the retailers who want to sell their products online whether they need a business license to sell their products online or not?

The response to this question often raised in the minds of online retailers is that you may require a license or you may not require a license depending upon the kind of product you want to sell on Shopify along with the state you want to sell your product in.

Moreover, it depends on the compliance and tax agreements with a specific state.

Although Shopify does not require complex documentation and tedious procedures, you have to go through some mandatory licenses, permits, and procedures you must have and go through respectively if you want to sell your product on Shopify as an online retailer.

Further in the post, you will get acquainted with distinct licenses, tax permits, insight into the different kinds of products regulated by Shopify or the regime, and know about your tax compliances and eligibility.

Business license

Before knowing that Shopify requires a business license for you to sell your products online, you must understand the meaning of a business license; you need a business license on Shopify.

In general terms, business licenses or business operation licenses are validated by government organizations, which permits organizations to do business in the region of government jurisdiction.

A business license is mandatory in most cases for you to get your business registered on Shopify and sell your product to Shopify customers.

However, there are different types of business licenses, and to operate on Shopify theme, you might require a specific kind of business license.

However, the Shopify online retailers operating their businesses from their homes do not require a business license. But it is suggested to be best if you get the required licensing and permits if you are expected hefty amount of profits, which will lead you to pay heavy taxes to the government or tax authorities.

Also, you have to collect taxes on behalf of the government, which requires a different business license.

The registration process of getting your license varies from place to place. However, you must review your business license annually to keep running your business smoothly without any external authority interference.

Do you require a Business License for selling on Shopify?

Luckily, you don’t need a Shopify license for your online brand and selling on Shopify, unless you fall under a few categories and conditions, which are :

You are selling products that fall under alcohol, firearms, weapons, or animal products.
If you want to use the Shopify gateway option for payments, you must have a business license.
If you stock the products in your home and operate from there, you require some sought health permissions.

According to legal compliances, if you are a grocery store or home products seller, you may not require a license to operate your Shopify store.

However, despite the nonrequirement of a business license, you should consider it a cross-check with your state licensing office to see whether any license is applicable or not.

Furthermore, if you sell products that the state or the government does not regulate, it becomes your duty to collect and maintain taxes on behalf of the state.

This compliance or procedure can end many online retailers in a dilemma as. It is recently introduced in the industry, and awareness needs to be spread.

Do you need a business license to Dropship on Shopify?

Dropshipping is a magnificent way a manufacturer or a retailer can boost their profits. Which goes hand in hand with improved quality and customer satisfaction. It eliminates third parties and connects manufacturers directly to retailers and sellers, which reduces the cost.

The operational activities of Drop shipping are almost similar to the Shopify store. Therefore, most of the rules and guidelines applied on the Dropshipping procedures are the same. As those for owning a Shopify store or any other online e-commerce store.

Check the shipping policy template Shopify has provided on its homepage.

Since there is a similarity in the compliances, just like a Shopify store. You don’t need a Shopify license for selling. Your products online unless you sell government-regulated goods or stock your inventory at home.

Nevertheless, it will be best for you if you will visit a legislation office or licensing authority to verify. If your business falls under the category of any licensing category or not.

Convenient procedures and easy documentations require to make dropship one of the preferable businesses of Shopify and other e-commerce websites.

Types of business licenses

Now that we are acquaint with Shopify does not require any business license unless you fall under a specific category. You must be aware of the different kinds of licenses. Present as per the eyes of the law and what in which category you fall under.

A sales tax permit, also known as a seller’s permit, is a license. That a seller has to get if he is selling products that fall under taxable goods. Followed by a reseller’s permit, which is mandatory for you if you are selling the already used products.

If you purchase products or services with the motive of reselling them, you fall under a resellers category.

Eventually, you may require general business licenses, which vary as per the rules of different states.

For example, there are cities that demand businesses. That are operating from their home to get a home business and occupation certificate. Whereas some cities are not stringent about these permissions and provide their citizens with ease of business.

In addition to the business license, businesses require an Employee Identification Number (EIN).

Conclusion

It is undeniable that Shopify is one of the best ecommerce platforms available online, which can act as a catalyst to boost your product sales in the market.

If you are a small-scale business and your products don’t fall under a category. That requires a business license, you are all set to sell your product online.

However, you should get a business license initially to avoid any complications in the future.

Top WordPress Themes for Service Businesses

Best WordPress Themes for Service Businesses – Webibazaar

It is inevitable for your business to have a captivating website to generate leads and enhance the revenue margin. With the world turning out to digital ways of shopping, the website must not only be result-driven but also SEO friendly.

There are numerous WordPress themes available in this regard and finding the right one for your professional services business shall be a challenging task.

We have made your job easy. The top Service website templates are listed for you. You can choose the one that suits your niche and enhance your business prospects.

Top WordPress Service Business Themes

Before getting on to the themes, like a WordPress theme for services business owners, you must be ready with your requirements. As the themes work wonders if your requirements are concrete and the job of selection shall be pretty easy too.

If we have to give you a few requirements, it shall include e-commerce solutions, lightweight, and quickly navigational webpages. While this is normal for any business, as a service offering company, you must be aware that there are many other competitors available in the market who do the same thing as you.

Animex

Animex is a theme that’s been created especially for animation, movies, production companies, filmmakers and many more. In fact, anyone working in the animation & film industry or the fields which are related to Animax Theme should find this theme very profitable and easy to customizable.

The pre-made design style has a spectacular look that will instantly introduce to your visitors know what type of website they’ve arrived at.

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Florux

Florux is a beautiful option that can be clean your area. If you are thinking to create an informatical website for showing some ideas, portfolio or something new then florux is one of the best choices.

Most suit for Laminate, flooring company, Hardwood, flooring installer, ceramic, Flooring Services, flooring contractor, tiles gallery, Laminate, interior design, renovation, interior and exterior, interior flooring, building materials, furniture design, architecture, top flooring, Vinyl Tile, Carpet, Area rugs.

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Honeyfresh

The Honeyfresh theme looks simply delicious and sweet as honey. Its contemporary design with torn honeycomb effect and its creative concept will help to grow the business to have a certain modern flair.

It comes with a pre-made homepage, all designed for a variety of honey-producing establishments whereas the bees home is specifically made for beekeepers. The theme is elementor and since the airdrome also has a product showcase, the site visitors can easily choose and buy the product instantly without having to search for it all over the website.

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Astra

If Ocean WP does not impress you, how about 1 million users who have downloaded Astra to date? Astra WordPress theme is indeed the famous theme that is offered for free.

In fact, Astra can be used for any type of business. At the same time, most suited for service-based enterprises too. The loading speed of the website is fast enough and that’s one of the main reasons people use this to develop an incredible website.

As such, the total page size is 50KB. This will not only help in better user experience but also helps in Search engine Optimization. Additionally, the 85 free templates available will leave you amazed as you start developing your website.

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StoreFront

This is a magnificent WordPress theme that is not only responsive but also flexible enough to make your own customizations to the website. StoreFront is developed by the WooCommerce developers.

That means to say, you will definitely not have compatibility issues. As a professional services organization, you need people to check out seamlessly. Storefront is not only fast in loading but also gives an amazing customer experience as they check out after signing up for the services.

More than 2 lakh customers have downloaded this theme so far and most of them are a big hit in the eCommerce industry.

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Neve

If you are still planning to cut down on website loading time, Neve WordPress theme shall be your best pick. With a page size of 32.4KB, it is the lightest of the themes available in the list. Neve is a multipurpose theme, helps you create a website in a short time.

The relevant features available shall help you launch the website in a quick time too. In fact, the minimal information that is required to develop a website is pretty less and you are good to go as a company in a short span.

The 32 free template option shall help you create a visually attractive website while not compromising the loading time too. Neve is not only named for its speed but also its SEO friendly features. It shall help your site to be the high ranking one all the time.

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Zakra

This is a relatively new WordPress theme compare to all others in the list give in this article. It is a highly responsive website and it is fast loading on mobile devices.

Zakra WordPress theme has 10 free templates that you can make use of to develop a captivating website. The customization of all the templates is possible and the Elementor shall help you do that with no hassle. Zakra offers Multilanguage support. That means to say, your customer base can widen its horizons too.

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How To Track Video Views Into Google Analytics & Google Tag Manager

If you are considering using video on landing pages, you may wonder how to track video views in Google Analytics.

It is no coincidence that video is the most engaging media format. People live as visual creatures, and they hold 95% of video information as argued to 5% for image and text.

This provides you with a face-to-face selling opportunity, where you can communicate passion and promise to your prospects. It is little wonder that videos dramatically increase landing page conversions.

Read this easy guide to tracking video performance on your landing page, so you can boost audience action, and increase sales.

Benefits of Learning How to Track Video Views In Google Analytics

When you drive traffic to your landing page, videos help you capture the attention of your prospects.

You have body language, tone of voice, visual effects and music to put prospective buyers in the mood to listen to your pitch. This is how you get them to buy from you and even share your landing page with friends and family.

Videos are the easiest way to create brand authenticity, likeability and memorable moments. It says fresh in the mind of your prospects, which leads to more convinced leads who end up buying from you.

Using videos, precisely, on your landing page is such an efficient way of communication that it puts your business ahead of the competition.

Few companies have videos on their landing pages, and even fewer businesses track video performance to ensure they are using the most effective video content possible.

By learning to track video performance on your landing page, you are snagging customers away from your competition.

Google analytic metrics

Tracking Video Performance With Google Tag Manager

To track video performance, you will have to record users interactions with your landing page video.

These interactions are known as events and they include:

How many played the video?
How much of the video was watched?
What actions did watchers take compared to non-watcher?

Armed with answers to these questions, you can test different video content to find the most persuasive of them all. So, to start, head over to Google Tag Manager and set up your account.

Configure Variables

Once you have set up your Google Tag Manager account, you will have to configure inbuilt variables.

Click at “Variables” in the menu on the left.
Click at “Configure” in the top right.

At this point, you have got a list of the built-in variables. Check all box for all variables in the “VIdeos” section.

Let’s look at the specific functions of these variables in Google Tag Manager.

Video Provider
- - It takes note of your video hosting platforms like YouTube etc…

Video Status
- - It records when a video plays, pauses or stops.

Video URL
- - It tracks the URL where you host the video.

Video Title
- - This tracks the meta title of your video.

Video Duration
- - Tracks the full lengths of your video in seconds.

Video Current Time
- - It takes note of the special timestamp in the video where a trigger fires.
Video Percent
- - Permits you to set a specific percentage for when your trigger fires.
VIdeo Visible
- This will be set to true if the video is obvious in the viewport and false if it is not.

Now that we become an idea of what each of these variables does let’s set triggers.

Make The Trigger

Click at “Trigger” in the menu on the left.
Click at “New” in the top-right corner to build a new trigger.
Now, give you new trigger an appropriate name. This name should be simple to understand to make for an effective workflow. In this case, let’s give it some name ‘YouTube Video’
Now, choose ‘Choose a trigger type’ and take ‘’YouTube Video’ from the pop-up menu under ‘User Engagement’ section.
Here’s where you decide when the trigger fires. Whatever data you are tracking will be recorded and sent over to Google Analytics for further study.
You will want to track when someone starts, complete a video and pause it. You can even track the percentage of the process of the video. So you put 10, 25, 50, 75, 90 so whenever video reaches that per cent it will trigger to be tracked.
Next, you can drop the checkbox empty it is only needed if JS library is used for YouTube videos to add the parameter in the video.
Next, is to choose from the drop-down list when the trigger should start listening for important interaction.
As we’ll go with for all videos this trigger should be fired, we will go with radio button selection “All Videos”
Next, keep the trigger by clicking on the right top and then move to make the tag.

Make The Tag

Here, you are to make Google Analytics tags that track video views. That won’t be a difficulty since Google Analytics tag for YouTube is inbuilt in Google Tag Manager.

Every you require to do is select “Tags” in the menu on the left, then click on “New” in the top right.

Now, just like you did with your trigger, present your tag a name. Make it easy to understand for the purpose of an efficient workflow. For here, we will perform with “TM-YouTube”.

Next, you take the “Choose a tag type” in the middle of the big white Tag Configuration box.

From the menu, choose “Google Analytics: Universal Analytics”.

Then, set up the event by following the easy steps below.

From the Track Type drop-down, choose “Event”.
Input “Video View” in the category field.
To the right of the Action field, choose the icon to choose a variable. Following click on “Video Title” from the list.
To the right of the label field, choose the icon and click on “Video Status” from the variable list.
To the perfect of the Value field, select the little icon to choose a variable. Select “Video Percent” from the list. It tells you how much of each video your traffic is watching.
Change “Non-Interaction Hit” to true. This follows the event from influencing your bounce rate.
Click everywhere in the big white Triggering box to select a trigger for your new tag. Click on the “YouTube Video” trigger you built in the previous step from the list.
Before keeping your tag you have to select the “Google Analytics Setting” from the dropdown menu you have to select a Google Analytics Account that helps you to track the videos.
Give the name for this tag like GA-Event YouTube and Save the tag.

Submit Your Container

At this point, you are nearly done learning how to track video views in Google Tag Manager. You presently have a new trigger in your workspace. Just offer the new container to your site. You do this by clicking that blue button in the top right corner of your screen.

Once you click on submit you will get other screens where you will provide a version name and its description for your submission. After that, you can publish it.

Segment And Analyze In Google Analytics

Now it is time to see how to track video views in Google Analytics. Only you reach this point, need to make enough traffic through your video landing page before you analyze your data.

Typically, this will need at least a month of regular activity on your video pages before your data is reliable enough to base the important decision on in regards to your advertising campaigns.

Create a section for viewers and non-viewers in Google Analytics:

To do this, proceed to Google Analytics > Acquisition > All traffic > Channels.

Then create two different parts. So you have your data divided into that of video watchers and non-watchers. You can create a part in Google Analytics as

Tick on “Add Segment” then click on “New Segment”, now following “Advanced” section select “Conditions”

Now from the drop-down “Ad Content” as displayed in the screenshot, select “Event Category”, rest all selections will remain default.

In the next text box, you can set your event name “Video View”. Now you can give the name to your section “Video Watcher” and save it.

In a corresponding way, you will create a segment of “Video No-Watcher”. But this time you will select “Exclude” from the dropdown.

Once you saved it now go to Google Analytics > Acquisition > All Traffic > Channels.

You can also prefer to look at the general differences between these segments while analyzing the individual performances of each video page.

It won’t be long before you start to get data about:

The percentage of people watching the video
Video watchers who are few likely to bounce and how much less.
watchers who consume more time on the page and how much more.
Video watchers that are more likely to take a thought-action as a buy subscribe, become a lead, etc…

You can further analyze your events performance in Google Analytics > Behavior > Events > Pages

Warp Up

As you can see, video landing pages help you grow brand awareness, generate leads and sell your service and products. It results are much better than landing pages with just sales letters.

This is why it is worth the time and efforts to embed and track video views. When you know how to follow video views in Google Analytics, you can get informed choices to ensure your videos are as effective as possible. And that is excellent news for your viewers and your gain margins.