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14 Free Ways to Drive Traffic to Your Website

Getting more website traffic is a common goal among many business owners and marketers. Here are the best free ways to drive traffic to your website. If you just started your online business and struggling to get traffic to your website? Well in this article we will be talking about how you can drive traffic to your website for free. All you need to do is stay consistent, focus on creating quality and valuable content and start building a bond with your visitors.

Let’s Learn More About Free Traffic Sources:

1. Join Facebook Group or Create one of your own

With Facebook Groups, you will be able to create an inclusive and exclusive group that revolves around your business website. Your goal should be to create a successful Facebook group that can prove valuable in driving traffic to your website.

Best practices for driving traffic from Facebook group:

Set a pinned post.
Often post relevant content
Encourage open discussion.
Support your group members.

2. Do Facebook live

Once you get few followers, go live and talk about your business, answer members questions, create a bond with them, encourage them to share your business page or group.

Best practices for driving traffic from Facebook Live

Interact with your audience by asking them to suggest some content ideas.
Create expectations for your upcoming content with Facebook live.
Use particular video content upgrades to attract more followers.

3. Join a Pinterest group or create one of your own

Pinterest group boards can be created to help pinners cooperate with people you know. In past, people used group boards to increase pins distribution, as people following any of the members of your group board would be more likely to see your pins in their Pinterest feed.

Finding & choosing the right group board is a great way to share your pins with thousands of people, even more than that when you are first beginning off on Pinterest.

Best practices to drive traffic from Pinterest:

Create pins that direct to valuable resources.
Focus to grow your reach and followers.
Use relevant keywords in your board names.
Increase your repins and engagement.
Use a guided search.
Apply for rich pins
Pin consistently.
Use several keywords in your pin description.

4. Start the Youtube channel

Youtube is the second largest search engine after Google so uploading and marketing your videos on youtube can be helpful to give your content visibility in both youtube and google search.

Best practice to drive traffic from youtube:

Create awesome engaging content.
Use youtube SEO such as title, description, tags.
Integrate your blogs.
Upload frequently. (twice a week)
Interact with your viewers and other YouTubers.

5. Submit your blog posts on Medium or Reddit

The medium allows you to republish your existing posts but you can also use this platform as a potential way to increase traffic to the full blog post on your website.

Reddit can be a helpful platform you must consider sharing content but it needs to be done in the right way. Redditors are aware of the brands trying to spam subreddits with their content.

it is usually best to share your blog posts once or twice a month. Make sure you choose the articles carefully that provides real value to the users.

6. Comment on other blogs

This is the best way to help you become more visible within your niche but it has to be done in the right way. You should not just keep commenting on the blogs to get a link back to your website.

The reality is that you possibly will not get much in the way of direct traffic but that’s not what commenting is all about. Focus more on the comments around being helpful and building a bond with the blogger.

The result you will see will be more unintended than anything and take a while to build up these bonds will help you to collaborate with bloggers.

7. Active on Quora and Yahoo answers

To increase traffic to your website using Quora, provide excellent and insightful answers to questions on topics you have mastered then extend those answers on your blogs so people can navigate to your blogs to read more about your answers.

While yahoo answers allow common people to ask questions, which are then answered by experts or experienced readers. The asker can also rate the answer and the best-rated answer comes first in the list of answers.

8. Create a freebie or a lead magnet or opt-in incentive

This is the best way to grow your customer base; you can offer free eBook, free guide, free audit, etc. to capture users email so you can promote them your new articles through email marketing and drive traffic to your website.

You can also offer a discount coupon in exchange for users contact so you can promote your products through email and encourage them to make a purchase.

9. Write a guest post

This is the best way to promote your website by writing guest blogs for the website that has high authority and traffic volume. You need to create relevant content according to the website you want to post the blog.

Contact the website owner by email or contact form asking for guest posting. If they agree to accept your blog, make sure you provide a useful and valuable piece of content. You should check the guest posting guidelines before you start creating the blog.

Once the bog is ready to post provide it with the website owner so he will upload it to his website and provide a link back to your website in the author bio section.

This may take some time but you will surely get a positive result by implementing this strategy.

10. Interview others or offer to be interviewed

If your website is getting a small amount of traffic you can ask a well-known person to give an interview regarding your niche. This can grab more visitors to your website.

If you find any website that promotes websites from different niches you can ask them to take your interview and post it on their website so their visitors can visit your website too if they get impressed by yourself. You can grow followers with this strategy.

11. Create a round-up post

A round-up post is a collection of experts answers to a single question. Round-up posts are valuable to readers because they get many expert opinions in a single place.

This kind of post brings in traffic because many different experts will share your post with their audiences. You also build relationships with experts because you have featured them on your blog.

Best practices for creating a round-up post:

Choose a question your audience is excited to read about.
Create a list of experts.
Create a google form for experts to submit their answers.
Email your experts list.
Put your post together
Email back your experts and tell them that the post is live.

12. Start a podcast

Podcast has been increasing their listening audience. People nowadays prefer listening to a podcast instead of reading. So if you got much knowledge in your niche you can share it through the podcast to your subscribers.

If people will like it they will share it with their friends this way you can drive traffic to your website.

Best practice to drive traffic to your podcast on social media:

Social media promotion.
Share episode updates.
Pin your episode on your page.
Create stand-alone images.
Tease your audience.
Reshare it.

13. Publish a free eBook on amazon

If you can write great content you can create a free eBook and publish it to Amazon. It has millions of daily visitors finding their desired products. So if your book is free many peoples love free things.

Providing free books with valuable content can turn your eBook readers into your true fans. So you can try this strategy to drive traffic to your website.

14. Host a free webinar

People love to learn, webinars are the best way to communicate with your audience. Combined with a productive social promotion campaign, webinars are the best way to increase your website traffic.

You can send out an email a week or ahead of it. We can also create curiosity by sending them an email saying “last chance to register” the day before the webinar starts.

You can archive the presentation for viewing later and promote it on social media widely.

Hope you will like this article! If you are really willing to drive free traffic to your store, you can create your strategy and start working on it from today itself.

It’s not necessary you have to implement all the mentioned strategies. You should start with the one that you think will work in your niche. Wish you all the best! Stay consistent.

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7 Reasons To Involve Content Marketing In Your Business Strategy

If you are a website owner and haven’t started content marketing to build a customer relationship, generate leads and grow your sales, it’s time to act. Content marketing is a type of digital marketing where you create valuable content for your desired audience with intention of guiding them to take a specific action.

Using content marketing. Content not only help you build trust and associate with your desired audience but it also works well for your other marketing techniques so it’s important to focus on content marketing strategy.

Here are the reasons to involve content marketing in your business strategy:

1. Content makes you a thought leader

If you studied well enough in your niche and publish what you have learned, you can become known as a thought leader. You will need to publish content in different formats like infographics, text, audio or video.

This can help you spread a message far away so that your desired audience can find you.

2. Content educate your audience

Yes! You can use content to educate your desired audience on a different issue, solution, guide them with the best content they can easily understand.

So if you made some mistakes to reach your desired goals you can create such content that will help your desired audience to not make such mistakes to reach their desired goals.

3. Content builds a relationship with your audience

When you share your information with your audience you establish a relationship. It beings with the first blog, email or social media updates. Each piece of content frames on the last.

If you reach people independently, it will be more personal to consume your content. They will start to feel like they know you already. Knowing you is the first step in building trust.

Best practices to build customer relationships through content:

Outline your target audience.
Define your content style, frequency and location.
Create quality content.
Sharing platforms
Track and analyze results.

4. Content assist the progress of customer loyalty

One feature of content marketing is providing information to your customers about the products or services they have purchased. That content will help you boost customer loyalty. Your customers will feel that you really care about them.

You can ask them did they like the product or service they purchased by sending surveys to find out what can be improved, you can provide additional resources for them based on what they have purchased.

You will become a leader to your customer and in return, they will be your loyal customer and recommend you to their friends and families.

5. Content boosts audience engagement

When you share valuable and great content with your audience, you have opportunities to boost engagement. You can encourage them to comment on your blog post. Ask them to reply to your emails, and inspire them to join your social media groups.

Best practices to boost your content engagement:

Know your audience by developing buyer characters.
Care about your audience genuinely.
Grab their attention.
Spend time on creating headlines as you spend on creating your content.
Monitor and respond quickly to the engagement.
Consider creating content on new platforms.
Focus more on quality content.

6. Content improves SEO (Search Engine Optimization)

Content and SEO work well enough. SEO allows the search engine to find your content. Great content always performs better in search engine results.

Formatting your content for your desired audience and search engines make it more likely that your content will be seen by your desired audience, so pay close attention to headlines, headings, and sub-headings and the words you use in the body of your content.

Best practices to create content that improves SEO:

Arrange your content with search intent.
Write fascinating title tag and meta description.
Optimize your content images.
Optimize your page speed
Use internal linking to keep your visitors engaged.
Improve the user experience on your website.
Include keywords in your URL.
Publish long-form content.
Focus on getting more authoritative backlinks

7. Content boosts business growth

When you the right content in the right place at the right time your business will grow. Content marketing will get more eyes on your business. So it will grow your audience and conversions.

Additionally, content is a real business advantage that you can keep building on and on. The content you create and publish today can continue to work for years.

Hope this article will make you clear about content marketing strategy. Start creating quality and valuable content today and grow your customer base and conversions.

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What is the different between PPC and CPC?

Learn about the key differences between PPC vs. CPC and their relevance in digital marketing & advertising. Understand when & where to use each term. In today’s paid digital marketing world, there are regular updates that we must stay on top of to be familiar with modern technology and the digital landscape. PPC and CPC that appear above become involved all the time.

I am going to break down the difference between PPC and CPC for you and give you PPC simplified. CPC means Cost-Per-Click and PPC means Pay-Per-Click. These two terms sound similar but are different.

You can think of Pay-Per-Click as the overall category also Cost-Per-Click as being a part of the PPC strategy and PPC process.

What is Pay-Per-Click?

PPC is a model of internet marketing in which sponsors pay a fee each time one of their ads is clicked. Actually, it’s a way of buying visits to your site, rather than trying to “earn” those visits naturally.

Search engine promotion is one of the most famous forms of PPC. It allows sponsors to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is relevant to their business offering.

For example, if we offer on the keyword “PPC software,” our ad might give up in the very top place on the Google results page.

Every time someone clicks on your ad, you pay to whichever online digital advertising you are using, such as Google Ads, Instagram Ads, Facebook Ads and more.

Many companies want you to automate your PPC campaigns, but I have provided reasons for why you don’t want to automate your Google Ads PPC operations in an earlier blog post.

Each paid digital marketing platform can have various strategy. At That! The company, a white label digital marketing company, we handle many PPC accounts within Google, Instagram, Facebook, and any platform you are interested in.

There are multiple parts to PPC that are managed such as Daily Budgets, ROI, Keywords, Daily Budgets, Ad Creation, Business Goals, Bid Strategies and potentially a website edit to increase the quality score of your paid ads.

PPC Keyword Research

Keyword research for PPC can be strangely time-consuming, but it is also incredibly valuable. Your entire PPC campaign is built nearby keywords, and the most successful Google Ads advertisers constantly grow and improve their PPC keyword list.

If you only doing keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly appropriate keywords that could be forcing traffic to your site.

An effective PPC keyword list should be

Relevant
Exhaustive
Expansive

Managing Your PPC Campaigns

Once you’ve planned your new campaigns, you’ll need to maintain them regularly to make sure they continue to be useful. In fact, natural account activity is one of the best predictors of account success.

You should be analyzing the performance of your account and making the following changes to optimize your campaigns:

Add PPC Keywords
Add Negative Keywords
Split Ad Groups
Review Costly PPC Keywords
Refine Landing Pages

What is Cost-Per-Click?

CPC is the amount you pay for every click on one of your PPC ads in platforms such as Google AdWords or Bing Ads.

Your CPC is defined by several factors, including your highest bid, Your Quality Score and the Ad rank of other advertisers asking for the same keyword.

Your CPC is an important metric because of these clicks, and costs, add up fast. If your CPC is too high, you won’t be able to achieve a return on your advertising investment.

What’s a Good CPC in AdWords?

Your AdWords ROI is defined by how much you are paying for clicks and the quality of the traffic you get from those clicks. You don’t just want traffic at any price; you want affordable traffic that drives important value for your business.

The common cost per click changes depending on your industry, your type of business, and what networks you’re advertising on.

More competitive industries, with higher-priced conversions such as industrial equipment, enterprise software or expensive services in the law and financial industries tend to have a more costly per click.

How to Calculate CPC?

The actual formula for CPC in AdWords is:

As an advertiser, your CPC will always be less than or equal to your maximum bid, as it is an average of bids upon a series of opponents over a period of time.

Because of how Google’s Adwords auction works, your original CPC is heavily inspired by both you and your nearest competitor’s Ad Rank, Highest Bid and Quality Score.

The Importance of CPC in Search Advertising

CPC is necessary because it is the number that is going to manage the financial success of your paid search campaigns, and how much AdWords will cost for you.

Since the overall ROI of your campaigns is limited by how much you’re paying for clicks and the quality of traffic they’re taking in, it is important to think about CPC in terms of both cost and value. You want to know and target clicks that are both reasonable and valuable.

Lowering CPC While Maintaining Value

So how do you go about reducing the price you’re spending for each click while maintaining or even increasing upon the value of your visits? Two key ways of action come into play here:

Raise Your Quality Score
Expand Your Reach
Refine Your Reach
- Your spend is protected
- Your Quality Score improves

A low cost per click is key to PPC success because it finally translates into your cost per conversion.

I hope your enjoy the article and it will help you to improve your business.

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12 Essential Elements Every Homepage Must Have

12 Essential Elements For Every Homepage Must Have

A homepage is one of the most important or not the most important part of the website. It generally gets the bulk of the website traffic. The homepage must convert the traffic into leads and sales. In this article, we will be talking about 12 essential elements for every homepage needs to achieve an amazing conversion rate.

Essential Elements For Every Homepage:

1. Headline

Your headline is the first thing visitors see not because, Within 3 seconds, a website needs to answer, what does your website offer? Keep your headline clear and simple no unnecessary details.

Best practice for writing headline:

Keep it short – you should create a headline between 6 to 12 words. It would be best if you keep it shorter than 6 words.
Write for your desired audience – learn more about your desired audience to write a headline that hooks them instantly.
Take your time – you don’t have to write the headline first or you don’t have to write just a single headline. You can write the headline at last and create few so you can choose the best one.
Be specific – your headline should be clear about how the readers can benefit from it. It should be simple and unique.
Test repeatedly – keep testing what works and what doesn’t will help you write a better headline. Test which type of headline decrease the bounce rate and increase the click-through rate.

2. Sub-headline

Your sub-headline should offer a brief description of what you offer/do. Avoid baloney language. Be different and show value. Don’t just keep talking about yourself.

Best practice for writing sub-headline:

Keep it long – Research says that the most effective headlines are short. Sub-headlines are different, in general, your sub-headline should be twice the length of your headline.
Complete your headline – write your sub-headline after choosing the right headline so they can complete each other. Your sub-headline is a chance to expand the message delivered through the headline.
Include USP (unique selling proposition) – to convert, visitors need to know more than how your products or services is beneficial. They also want to know why they should choose you instead of your competitors. You can answer such questions by adding your USP in your sub-headline.
Encourage to take action – you can grab a chance of getting a website visitor to convert if he has read your headline and sub-headline so try everything you can and make sure your visitor convert by encouraging action within your sub-headline.

3. Benefits

It is not only important to describe what you do, but why it matters. Visitors want to know about the benefits and advantages.

Make sure you describe the benefits and advantages of the product you want to sell. If that product has some side-effect make sure you inform that too. Being clear and transparent can help you convert more visitors into your potential customers.

4. Primary call-to-action

Adding multiple call-to-action above the fold is important for getting conversions. Offer 2-3 CTA maximum that map to different stages of the purchasing cycle.

The goal of your homepage is to enforce visitors to dive deeper into your website and move them further down to funnel. These CTA should be visually extraordinary, perfectly in a colour that contrasts from the colour scheme of your homepage, while fitting with the overall design.

CTA button can be different in size and style depends on your conversion goals and website style.

5. Features

In addition to benefits, list some of your key features that give people more understandings of what is provided by your products or services.

Displaying features can be helpful for visitors to compare it to another website that offers the same product or services. So providing additional features will help your visitors to learn more about what they want to buy.

6. Customer Testimonial/Review

Customer’s review is a powerful trust indication. It can help you gain new website visitors trust. You can also add video testimonials of the customers who already purchased your products and liking it.

Asking them for review can help you encourage more new visitors and fill the gap of the trust before they make a purchase. Start creating a bond with your customers and ask them for video testimonials or reviews it will cost you nothing but will help you scale up your conversions.

7. Success Indicators

Adding awards and recognitions are the key elements to impress your website visitors. If your website got recognized by high-quality website or organizations and you receive any certifications or awards for that.

You can add those awards or certificates in your website so your visitors can easily recognize your working skills and decide to start working with you.

This can help you grow your website conversions and find potential customers.

8. Navigation

To decrease bounce rates, your website visitors need a clear path into your website from the homepage. Make sure to keep your navigation simple and visible at the top of the page.

Clear navigation helps visitors to reach their desired product or web page easily. Provide easy and understandable navigation so visitors of any page can reach to their desired page and take necessary action such as purchase a product or service, download free eBook, etc.

If you got a large size product catalogue you can add your products into categories and sub-categories so visitors can easily find their desired products.

9. Supporting Images

Most visitors are visual. So make sure to use an image or a short video that indicates what you offer. Use images that capture emotions and create actions, and avoid using stock images that are used by many others.

Optimize images for mobile users, use high-quality compressed images (image can be compressed by using TinyPNG), also add alt text to your image in case of the mobile device block any image by default.

10. Content Offer

To generate more leads from your homepage, consider featuring a great content offer, such as free eBook, guide, whitepaper, etc. lead is a key to convert your website visitor into your potential customer.

You can capture leads and market your products through email marketing where you give value to visitors and pitch some products or services that they like and encourage them to purchase by offering limited-time special discounts.

11. Resources

Nearly, 95% of the visitors to your website will not be ready to purchase. Make sure you provide them with a link to the resources centre where they can learn more.

If you are selling some knowledge make sure you provide them with some resources that will help your visitors to learn more about their desired items so they get best at it and refer your website to their friends or families too.

12. Secondary Call-to-action

When visitors reach the bottom of the homepage, make sure you highlight the Call-to-action button there as well for lead generation opportunities. CTA are not just for the top of the page you can provide some details then encourage your visitors to take the desired action, if they don’t take action, provide more valuable details then again CTA.

So if visitors think that the value you provided in free will take the action and purchase the product you were pitching using valuable content and desired Call-to-action.

That’s it, hope you will like this article, make sure if you learned something new from this article, you will implement it in your website too and turn your website visitor into your lifetime customers. It takes time to create a unique and valuable offer but once you will do it you will never stop I bet.

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