Webibazaar Templates

Top 6 SEO Tips For Web Design

Hello, Hope you are doing well. Are you finding SEO tips and tricks for your Web design? Well in this article we will be talking about some professional things that you must use to boost your web design.

Here are the Top 6 SEO Tips and Tricks for your Web Design

1. Optimize Pictures for faster load time

Did you know that images make up 63% of the size of a normal web page? That indicates if you want to make your website faster, one of the best things you can do is speed up picture loading.

For instance, If you have a 4000x3000px image for a product you want to list on your eCommerce website. However, you want to show a much smaller image of this product. It could be a 200x300px picture on the product listing page and an 800x1000px on the stock detail page.

Make sure that you scale down the original picture to these dimensions Before giving it to the browser. The resized pictures are much smaller than the original picture and will load much faster than the original image.

2. Do Internal Linking To Engage Your Customers On The Website

Internal linking can be a wonderful solution for building SEO, improved user experience and consumer engagement on your website – but it’s only successful when you know how to do it right.

Take the above information to heart, and remember to stay updated with the latest news, algorithms, and guidance provided by Google on the subject, and the chances are that you’ll find internal link building to be less powerful than it originally seemed.

You might even choose to go back and audit earlier pieces of content, to make your internal link building strategy more robust.

3. Label and Caption Image For Search Engines And Users

Choose the right format of the Images. Decoding all the different image formats can feel like your first time ordering at Taco Bell. But, before you can start attaching images to your site, you want to make sure you’ve picked the best file type.

Write SEO-Friendly ALT text in Images. Alt tags are a text alternative to images when a browser can’t correctly render them. Comparable to the title, the alt attribute is used to define the contents of an image file.

You must be thinking about the file structure of the Image. In 2018, Google updated its Image Guidelines. One of the major updates they announced was that they use the file path and file name to rank images.

Make sure your images are mobile-friendly and responsive. Oh, mobile SEO. At its worst, it can give you a large bounce rate and low conversions. But, at its best, it can provide you extra ranking power and better user engagement.

Related Read: New eCommerce Website Design Trends in 2022 – Webibazaar

4. Use Meta Title and Description to make website Searchable

To write the best page Meta titles and meta descriptions, you must make them different, make sure they’re not too short or long, use accurate keyword phrases for each page, not keyword stuffing and write for people, not robots.

These rules are clear and easy to follow, and the result of well-optimised page meta titles and descriptions is more traffic to your website.

In addition, you can also use a few primary sales and advertising methods to help you craft the best page title or perfect meta description possible, including USP (Unique Selling Point) positioning and the use of psychological trigger words.

5. Keep the layout simple and easy to navigate for Web Spider

Consistent navigation – in both how and where it seems on your site – promotes ease of use and improves your visitors’ ability to find relevant data more quickly.

If your navigation contains multiple segments, categories or sub-categories, these categories must be clearly and visually represented. In other words, category titles must be separated visually from the sub-categories, even if the categories are links themselves.

Make all navigation elements clickable links. When using multiple categorical groups in your navigation, all heading factors should be clickable links.

Use proper navigation titles. Visitors should have a general idea of what they should find on a page even before clicking each navigational link. This is true whether it’s a main navigation link or an internal text link. Use proper text to describe the linked page so visitors know what they’re going to get.

6. Minifying Popup, Web Frames, Queries and Scripts

When you minify your website’s CSS, HTML, and Javascript files, you can save some important time off of your site’s page load speed. Now we aren’t talking about cutting your page load speed in half or anything, but when it becomes to the speed of your website, any little bit helps.

How fast your site loads are not only necessary for first-time visitors, but it is also important for moving search engine ranking. The word “minify” is a programming language that describes the processes of removing unnecessary characters in the source code.

These characters include line breaks, comments, whitespaces and block delimiters which are useful for us humans but optional for machines.

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30+ Free Marketing Tools That Will Help You To Start Your Marketing

If you are a website owner and want to start marketing on your own? No worries, today we will be talking about free marketing tools that will help you in marketing your website.

Many free marketing tools to use but have some limitations, to get more features from the specific tool you may need to purchase the pro version of that tool which has payment modes such as one-time payment or monthly payment subscriptions.

But if you are just starting then consider using the free version of it and start working on marketing your website. Make sure you make a note of your daily work tools.

Let’s Check Out Free Marketing Tools:

Schedule Posts Tools

1. Buffer – Schedule Social Media Posts

Buffer tool can help you schedule social media posts and analyze post-performance. It helps you to visually plan and schedule social media campaigns.

You can use the free version in the beginning but it has some limitations, if you liked it you can get subscriptions.

2. Later – Schedule Instagram Post

The later tool can help you plan and schedule Instagram posts, so if you are selling products that are meant for the young generation you can stay ahead and schedule advance posts and keep engaging with your audience.

Using this tool you can find and share the right content, drive traffic, track sales, etc. you can start with a free plan and if you are running a marketing agency then you can subscribe for premium plans.

3. TweetDeck – Manage Multiple Twitter Accounts

TweetDeck is a completely free social tool that combines Twitter specialization with powerful reporting to help you organize your presence on Twitter.

4. Friends+Me – Schedule Social Media Posts

Friends+Me tools can help you schedule social media posts. You can schedule posts for different social media platforms so you don’t need to waste your time creating a daily post.

Find Keywords

5. Display Purposes – Instagram Hashtag Generator

This tool can help you generate hashtags. If you write a word in the search bar, 30 keywords will be generated related to the word you typed in the search bar. You can copy all those relevant hashtags and place it in the first comment on your post and watch the magic after one hour.

6. Google Keyword Planner

Google keyword planner helps you do some research for your search campaigns. This free marketing tool can help you discover new keywords related to your business and can check estimates of the searches those keywords receive and the cost to target them.

7. Answer The Public – Find Keyword Ideas

Answer the public tool is one of the best tools you will ever find for creating content ideas. This tool is free but you can use it 2 times a day. You can upgrade to a premium plan if you are a content creator. It provides a detailed analysis of the keyword you type in the search bar.

8. Ubersuggest – Keyword And Topic Suggestions

Ubersuggest is a free markeying tool that allows you to get keyword ideas and website analysis. You can get a few search limits in the free version. If you purchase it for a premium you can get a detailed analysis of the specific website.

Related Read: Free eCommerce Responsive Website Templates For Creating Your Online Store

Organize Your Work

9. Trello – Set And Organize Tasks

Trello is a tool that makes your projects into boards. In short, Trello tells you what’s being worked on, who is working on what. It’s a whiteboard with lots of sticky notes with each note as a task for you or your team members.

10. UberConference – For Conference Calls and Meetings

UberConference is a free tool with limited features which allows you to have conference calls with your team members, it also allows you to share the screen.

In the free version, you can add up to 10 participants. If you want to add more you should go for a premium plan.

11. Asana – Track Team Work

Asana is a SAAS service designed to improve team collaboration and work management. It helps teams to manage projects and tasks in a single tool. Team members can easily create projects, assign work to their teammates, specify deadlines of the work, etc.

12. HelloSign – eSign Documents Tool

HelloSign tool is an eSignature service provider authorised for making the process of signing paperwork less uncomfortable and embarrassing. Using this free signature tool you can create an electronic signature, format documents, store signed documents – everything online.

Manage

13. Screaming Frog – Free SEO Audit For Your Website

Screaming Frog tool will help you improve on-site SEO, by auditing for common SEO & obtaining data. You can do it for free to 500 websites URL. If you want more features you need to upgrade it to a premium plan.

14. SEO Quake – On-page SEO Audit

SEO quake is a free plugin for the web browser that provides you with an organic data at a single click. It can provide parameters about the listings on a search engine result page (SERP).

15. SERPROBOT – Check Your Search Engine Ranking Positions

SERPROBOT is a free tool that will help you check your website’s ranking positions. You just need to enter your domain name and enter the keywords you want to check your rankings for.

So if you are working on SEO for your website, you can use this free tool to check your rankings, so you can understand that you are going in the right directions.

16. Segment – Collect Clickstream Data From Many Platforms

A segment is a tool that helps you collect and send data to various places, including Google Analytics, Zendesk, etc. it can be a good option for companies that send data to various databases and can integrate with many different marketing tools.

17. Copyscape – Helps You Search For Copies Of Your Page On The Web

Copyscape is a tool that will help you find the copied content of your website on the internet. You just need to add a specific URL to your website to check that your content got copied by another website without your permission. It is a free tool but if you want some advanced feature you need to upgrade it to the premium plan.

18. SEO Chat – Preview Your Google Search Listings

SEO chat is a free tool that will help you to write the perfect title, description, and URL with live preview so you can easily create your website listing and check how it will look in search results.

There are many different tools available in SEO chat which can be helpful for your website such as domain authority checker, keyword density checker, word count tool, meta tag generator, etc.

19. Google Mobile-Friendly Test Tool

Google mobile-friendly test tool is a free tool that helps you test how mobile-friendly your website is. So if you are creating a new website you can use this tool to test your website and make.

If you get some errors it will provide you error report so you can fix those errors and make your website mobile-friendly.essential changes.

Related Read: New eCommerce Website Design Trends in 2022 – Webibazaar

Audit Your Website

20. Mixpanel – Analyze Website’s User Behaviour

Mixpanel is a free tool that lets you analyze how visitors interact with your internet-connected products. It is designed to make the team more productive by allowing everyone to analyze visitors data in real-time to identify ongoing trends, understand visitors behaviour, etc.

If you want to use more advanced features you may need to upgrade it to a premium plan.

21. GTmetrix – Analyze Website Performance

GTmetrix is a free tool that allows you to test your website’s performance. It provides a detailed report and suggests what changes you need to make to improve your website performance and beat your competitors.

Write Better Copy

22. Hemingway app – identify lengthy sentences and common errors

Hemingway app is a free writing and editing tool which is designed to help you glaze your writing. It helps you identify common errors that bring down your writing quality.

23. CoSchedule – Headline Analyzer

CoSchedule is a free tool that will help you write and analyze the website’s headlines to drive traffic, shares and search results. It helps you check word balance, headline type, sentiment, word count, etc.

Use Design Tools And Editors

24. Crello – Graphic Design Tool

Crello is an online tool that allows you to design cool banners for your website, social media posts, video stories, etc. this tool allows you to design free banners but if you want to use premium ready-to-use templates you need to upgrade it to a premium version.

25. FreeLogoServices – Generate A Logo

FreeLogoServices is a free tool that allows you to create a business logo in no time easily. So if you are creating a website and don’t want to hire a designer to design your logo you can consider this tool to create a logo by yourself.

26. TinyPNG – Compress Images

TinyPNG is a free tool that allows you to reduce high-quality images so you can upload it to your website with less size and clean quality so it loads your website faster.

Nurture Leads

27. Sumo – Collect Website Visitor’s Email

Sumo is an email capturing tool that allows you to automatically capture website visitor’s email so you can market them your product by different offers. It is designed to increase your newsletter signups, grow your website traffic, and boost your social presence.

28. HubSpot – Free CRM To Organize Work And Manage Leads

HubSpot is a leading Free CRM tool that allows you to track & manage interactions between a company & its customers. It allows companies to forecast revenue, measure sales, team productivity, etc.

29. Freshworks – Free CRM Tool

Freshworks is an all-in-one free CRM tool that allows you to combine sales and marketing capabilities, chat, and an in-built phone. You can start using this tool for free but if you want to use advanced features you will need to upgrade it to a premium plan.

Discover

30. Followerwonk – Find Relevant Twitter Users For Your Niche

Followerwonk is a free tool with limited features that will help you analyze any Twitter account that will also help you optimize your Twitter marketing strategy. If you want to get rid of limited features then you need to upgrade your account to a premium plan.

31. Portent – Content Ideas Generator

It is a website with different free tools that will help you in your marketing strategy. Portent helps you find the content titles based on proven techniques and best practices.

32. Alltop – Discover Trends By Researching What’s Googled Most

Alltop is a free tool that can help you discover what are the topics that are trending in your niche and most searched in Google. This can help you create a fresh and most searched content so you can drive the desired audience on your website.

33. Google Trends – Find What’s Searched Most

Google Trends is a free tool provided by Google to find how commonly a given search term is entered into Google’s search engine respective to the website’s total search volume over a given time.

Track Mentions

34. Mentionmapp – See Your Mentions And Critical Relationships

Mentionmapp is a Twitter tool that will help you discover hot topics, hashtags, and stories. It’s a free tool to take advantage of it and reach your desired audience on Twitter.

35. Google Alerts – Get Notified About Brand Mentions

Google alerts can help you get emails when new results for a topic show up in Google search. This service is offered by Google itself. This service sends emails to the users when it finds new results for the articles, web pages, etc.

That’s it! Hope you will like this article! If you are doing online marketing by yourself then you must try the mentioned tools and make your marketing plans more effective and drive more traffic to your website.

If you have any questions you can ask by commenting below.

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How To Grow Your Business Using Content Marketing Strategies

Did you started a new business and planning to grow your business? Well In this article we will be talking about how you can grow your business using content marketing strategies that will help you reach your desired audience and encourage them to purchase your product. So let’s begin the article.

There are 10 Points To Growing Your Business

1. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the main point of starting your new online business. Your website doesn’t do SEO so that website can’t be ranking in google. But If your website is SEO friendly that makes ranking on Google.

Firstly you need to make good Web designing and developing your website. If your website is not looking professional in that way you are losing your customers and you increase your bonus rate.

In addition, you want to make your website’s relevant Meta Title and Meta Description, make your URLs as short as possible. In your website’s pages, you know that there are lots of tags such as H1, H2, H3 and so on but there is an only H1 tag per page. After that In your site, you need to add the content of the products.

2. Set up your Google Analytics

Google Analytics is one of the best tools for giving information about your customers. In your store where the customers came from, how many times they are spending on your store, currently how many customers are visiting the store, which product they purchased and all other features they provide.

Also, Google Analytics provides the behaviour of the customer, their niche. Webibazaar Templates also provide service for you to Set up your Google Analytics.

3. Landing Pages for Special Deals, Discounts

A landing page is a web page. It is creating specifically for a marketing or advertising campaign on social media. It’s where a visitor lands after they click on a link in an email, or ads from Google, Facebook, Instagram, Bing, YouTube and Plenty of the social media.

It is specially designed for lead generation, giveaway contest. A landing page Directly supports your business Goal. It also increases the conversion of customers. Also, it helps to improve paid search campaigns. Landing pages also increase the trustworthiness.

4. Your website should be Responsive and Mobile Optimized

Responsive design means exactly what it sounds like: it responds to the needs of the user and the device they are using to web browse your website. It allows users to create one site that will display the same on all devices such as desktop, tablets and cellphone.

It easy to create one website that will look perfects on all devices and screen sizes. Also, It easy navigation of website pages across all devices. A single URL which makes it more comfortable for users to find you on a mobile device. Ability to combine Google Analytics to track shoppers on multiple devices.

Unlike having one responsive site that changes itself for the device it is viewed on, creating a mobile responsive website means that you are creating a separate website for mobile browsers. Mobile browsing behaviour is typically much different than browsing on a desktop or tablets. Mobile browsing is often more useful, with people looking to find particular information like a phone number or directions.

Provides an optimized experience that is built for the specific purpose of your mobile customer. Tailor your website content to specific devices. Give the best websites with the best load time performance and overall user experience.

Related Read: Free eCommerce Responsive Website Templates For Creating Your Online Store

5. PPC to Target your Potential Customers

You won’t be able to attach effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target business, to find out how you can properly present your product or service, or what features might be missing from what you’re currently giving.

A simple way to find out which kind of marketing campaign works and which don’t is by researching opponents in your industry. Far cheaper than most ways of advertising, Google and Facebook targeted ads prove that a few can go a long way.

There’s having an appearance on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more work on Twitter, Instagram and Facebook really go the distance.

Affiliate marketing has been around since the old days of the Web, and it’s still an ignored but highly effective means to raise your brand awareness significantly.

6. Email Marketing Is an Ultimate Sales Tool

Email marketing is one of the best methods where you send emails to your customers and prospects to get more conversions. It aims to convert one-time buyers into repeat customers and get prospects to make their primary purchase.

It is a simple, direct, and effective way of relating to your leads and is very cost-effective. In fact, marketers claim that email marketing can give them a Return of investment as high as 44x. This is probably why it is still one of the most used digital marketing methods.

However, not everyone who starts working email marketing can hope to achieve those numbers right away. You need to finetune your email marketing strategy and process to lastly reach a point where you start getting a big return of investment.

7. Local Search to Drive People to Your Location

Make sure to include and update key information in Google My Business (GMB), your opening and closing hours, contact information, including your address, keywords of the business and industry you’re in. Adding different pictures with names that match strategic keywords can better increase your ranking, too.

You should make sure that the same primary information about your business is clearly listed throughout your site. Having your standard “Contact” page is a must, but including info in the footer of all your pages, let’s Google do its job even more peaceful. Make sure this information suits exactly what it is in your GMB listing.

8. Public relations Add Credibility and Help you to Generate Awareness and Leads

Public relations programs can usually be created, managed, and executed effectively by small businesses. By taking the time to the craft press release and to participate in association service activities, a small business can generate important goodwill with very little time and effort.

Public relations industries like promotion can help to build a company and product knowledge among target customers and end-users, often at a division of the price of advertising. Many small and large businesses consciously appropriate PR as a way to obtain free advertising about their products and services.

PR can be a helpful way to make relevant word-of-mouth advertising, sometimes due to the higher credibility and availability of knowledge provided in editorial articles and interviews with your company personnel.

Related Read: 20+ Quick Tips You Must Consider Before Developing A Website

9. Generate Leads through Webinars to grow your sales

You can Define a clear value proposition. A value proposition underpins B2B marketing purposes. This unique, concise statement, describes the contribution, why that offering is appropriate to your buyers’ needs, and how the company will deliver on that offering’s promise.

Create your content unique and relevant. Don’t pay for good content. Go for quality, relevant content that informs and employs your target prospect. Use the forms to collect meaningful data points throughout the qualification process.

You can Optimize your Website Design. Your website should be the brand’s accurate best lead generation channel. Make Data Guide Decisions for lead generation. Establish metrics to include the marketing strategy’s success. Look to analytics available through your Google Analytics, CRM (Customer Relationship Marketing) software, and your marketing automation software.

10. Engage the audience on Facebook with updates, advice and promotion

Your Facebook audience is not seeing for a sales pitch, and they’re certainly not going to engage with one. They require to engage with content that will make them laugh, make them think, or improve their lives in some way.

Get to know your audience what they need. What you find funny or inspiring is not relevant. When you’re trying engagement, it’s your audience’s demands and needs that matter.

The large majority of people use Facebook mobile devices – a huge 88 per cent of them. Facebook’s data shows that people scrolling through the News Feed on their portable devices spend just 1.7 seconds to spend an item of content. Even people browsing on a computer only spend 2.5 seconds per content item.

Use an attractive image for the customer’s attraction. Facebook posts that include an Image see higher-than-average engagement rates. Simple shots work well. Facebook suggests a product close-up or a buyer photo.

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20+ Quick Tips You Must Consider Before Developing A Website

Here you can see the 23 things to consider when developing a website. You require to have a clear objective for your website. Are you thinking of taking your business online and don’t know where to start? Well in this article we will be talking about some basic things that you must consider before creating your business website.

So if you are thinking of hiring someone that can create your website but for that, you must set some goals before you hire someone. So if you are struggling to find what are the things that you will need to create a perfect website, you can focus more on your business instead of wasting much time on customizing your website.

20+ Quick Tips Are As Follows:

1. Domain

Choose a name that people can remember easily if you already have an offline business and thinking to create an online store you must consider getting the same domain as your offline business name.

Choose your domain name wisely, there is no issue if you choose the .com, .net, or something else.

2. Hosting

Choose the hosting plan that is reliable as per your website needs. You can choose the best suitable plan with the best customer support so if you get any issue it can be solved easily by hosting support.

Many different companies provide hosting services such as Siteground, Hostinger, Bluehost, GoDaddy, etc. to find the best plan, you should compare some of the best plan and services they provide. You can find some articles on the internet that will help you choose the right plan for you.

3. DOM (Document Object Model)

Choose the right CMS platform that you will use to create your website such as WordPress, PrestaShop, Opencart, Shopify. You can create your website using HTML5, CSS3, PHP, JavaScript, etc.

You must talk to your developer about this thing and ask him to keep everything simple and clean so your website will load faster and provide the best user experience to your website visitors.

4. Purpose of creating your Developing a website

You must have the purpose of creating a website. It could be your eCommerce business website, corporate business website, etc.

If you choose the purpose of creating and developing a website you can easily decide what are the goals of the website. What are the essential elements you will need to reach your desired goals?

How your homepage design should look? How you will encourage your store visitors to go through the purchase process? There are many things you must think about and create a concept so you can create a unique website to beat your competitors and rank well in search engine results.

5. Choose Layout & Colour

This is the crucial ingredient for creating your website. Colour affects the quality of your website so you must do some research on colour psychology basics, Acquaint yourself with colour theory, think about mixing cool colour combinations, keep it simple, contrast your colours, etc.

Keep your layout simple and neat with an easy navigation button so visitors of any age can easily navigate to their desired page they want and with the simple layout, they can easily find necessary details such as contact page, product page, blog page, etc.

6. Sitemap

A sitemap is an organised list that displays the connection between web pages, web page trees, and website content. A visual sitemap is a very powerful method for both outlining and communicating ideas about a website’s structure.

A significant benefit for developing a website by using visual sitemaps is that it forces the designer to maintain best practices for creating a website structure.

Pre-planning is a crucial way to ensure that proper steps are taken to customize content for optimal search engine indexing and user navigation.

7. Content

Your website must provide good and informative content to the website visitors. Target some keywords that have huge traffic volume so you can grab a chance to rank higher in search engine results from where you can drive traffic to your store organically.

The types of content such as article, videos, pictures, etc. influence how fast or slow your website will load. Make sure you don’t copy someone’s content because it can impact your search engine ranking and you can lose your potential customers.

8. Audience

You have to know who your audiences are, what do they like, what devices they use, what are their ages, etc. by learning more about your audience you can create relevantly and attracting content so you can engage your website with them and encourage them to purchase your service, product or anything else you want to pitch them when they visit your website.

Create a bond with your website visitors using cool content and turn your website visitors into your lifetime customer. You can also offer them special offers so they keep purchasing products form you.

9. Advertisement

Do not add too much advertisement to your website. If you are a blogger and you are thinking to earn money from blogs then you should place some advertisement on your website but if you are selling services or products then you should ignore adding advertisements.

Adding too much advertisement can make your visitors bounce back and go to another relevant website to find what they need. If more visitors bounce back from your website instantly then your competitors can get a chance to rank higher than your website in search engine results.

10. Pop-up Messages

Prevent adding too many pop-ups. It is one of the most annoying types of advertising because of slow loading and sometimes visitors can’t even close it so they end up leaving your website.

So instead of creating pop-ups just add a sign-up newsletter form to your website which will allow your website visitors to share their email address to get regular updates about your business, products or services.

11. Attractive design

A good website should be simple and professional so make sure your website content is well-organized with easy navigations that impress website visitors and keep them engaged to spend more time scrolling through your website.

So make your website elements appealing to and easy on the eye. You can also change the font style as per your website’s colour combinations. In short, do not mess up things that will lose your potential website customers.

12. Background

You can choose from a clean look, colourful look, or you can consider background with patterns too. There are many different types of backgrounds such as video background, parallax animation background, etc.

You can also change it weekly that will attract visitors each time when they visit your website. Adding a festive background also attracts your website visitors such as Christmas background, New year background, if you are into the eCommerce business then you cannot miss a single chance of grabbing visitors attention.

13. Images

Choose your website image carefully because it will create a last impression for everyone, so you should want it to be good and memorable. I don’t remember but somewhere I read that a single image can cost a thousand words.

So hire a designer who can express content through images that can be easy to understand to your website visitors.

Related Read: 10 Principles of Good Design For Your Store

14. Easy Navigations

Your website’s navigation structure makes a huge impact on bounce rate, conversions, and sales, if visitors can figure out where to find what they want, they will leave your website and try for another one.

As I already mentioned above, make your website’s navigation easy so anyone can easily understand your website and reach their desired web page such as blog section, email sign-up form, contact page, product page, etc.

15. Unique Content

There are many good websites out there, but you will need to make your website stand out from others. Unique and fresh content can help you rank higher in search engine results and if your content is much useful then many other websites can link that article in their website with your link which can help you make your website’s authority strong.

16. Cross Browser

A good website must have the ability to be viewed properly in any type of modern browser such as Google Chrome, Mozilla Firefox, Safari. So make sure your website is optimized as mobile-friendly and Cross Brower so visitors can easily open your website and have the best user experience.

17. SEO Optimized

A good website needs to be search engine friendly. It means it must be easy to find your website on the search engine. You can make your website SEO friendly by optimizing your website content such as Meta titles, Meta descriptions, H-tags, create a short URL.

18. Screen Resolution

Nowadays if your website doesn’t have a responsive design then you cannot grow your business. Google announced a mobile-first update which affected lots of developing a website owners to make their website responsive for mobile-first.

So make sure you create your website that looks perfect when opened from any devices such as mobile phones, tablets or computers.

19. Social Media

You should combine social media with your website to promote easy content sharing. This can be a helpful feature to make your content reach more people. The social share button allows website visitors to share their favourite products or articles with their friends or families using social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc.

You can also grow your social media followings by creating a business page and promote the product or services using it. This can be helpful to reach your desired audience and make them engage in your website.

20. Typography

Typography is a technique of optimizing readability, accessibility, usability. Choose your typography. The readable font is important. You do not want people to scrunch up their eyes when reading your text.

Best typography practices – keep website fonts used at a minimum, try using standard fonts, limit line length, choose a typeface that works well enough in different sizes, use fonts with individual letters, avoid capitalization, do not minimize spacing between lines, make sure to use sufficient colour contrast, avoid text in red or green colour, avoid using text that keeps blinking.

21. Tracking & Analytics

By adding google analytics code to your website you can easily track your visitor’s behaviours such as their devices, their country, their age, their operating system and you can also track how much time they have spent on your website.

By tracking this data you can easily create your website content relevant to them so they keep coming back to your website. This data can also be used to run paid ads and reach your target audience.

22. Provide Security

Visitors must feel safe when they leave their information on your website. Especially when they have to register their contact details or purchase something using a credit card number.

To provide security you must have to get SSL (Secure Sockets Layer) certificate which is a global standard security technology that allows encrypted communication between a web browser and a web server.

23. Footer Design

Last but not least, Footer may not be the main part of the website but with a well-designed footer, you can impress your website visitors. The main purpose of a footer is to help website visitors by adding information and navigation options at the bottom of web pages.

Website footer design is about deciding what you should include, to help website visitors and meeting business goals. Footer menu is specially designed to display website’s about us, contact page, terms & conditions, privacy policy and other different navigation menus so visitors can easily view your website details.

That’s it for now, hope this article will help you know basic essential things before you create a website. Basic knowledge can be helpful to build your perfect website that stands out from your competitors and make your business recognized as a brand.